SEO and Search Engine Marketing
At Baffman Media we specialize in search engine optimization, website optimization and authority brand building services. Your company website and message needs to be in front of the right people at the right time when they need you most. We make that happen.
When your company wins, your clients win, we win!
We know what works, how it works and why it works. We are very comfortable explaining every detail with you openly. In fact, we rather have it that way.
SEO, Website Optimization and Authority Brand Building Services are unique to each other, but most often overlap.
For that reason we take a “holistic approach” to our clients digital properties. We refer to these properties as digital assets. It is those assets that create your Digital Image.
Your digital image is what search engines will use to rank and evaluate your companies Authority and Trustworthiness.
When your digital image gets rendered by the search engines, what they perceive of your companies authority and trustworthiness is what will be pushed to the public as your brand. The public, your potential customers, will see and hear what the search engines tell them.
Fair, unfair, true or false, your potential customer will believe what Google says about your business. Most people believe that the companies on page one of Google are the best. How many clients or customers is your company loosing in your current position? Google analysis shows, if you’re not on page one, up to 90% of your possible internet generated clientele (revenue) will not know your company exists.
Optimization for customers
Your Company Website, Facebook and Google My Business are all examples of digital properties. These can be assets or in some cases a liability. For example it is easy to conceptualize a brick and mortar store. We see them every day. We drive up and park. We may see a sign with the address, name and phone number. They may have the hours they are open. Walk in and we see isles with various products or services offered. Sometimes there are signs telling us what is in each isle. All of the shoes are in one place. All of the wallets in one place, the service desk in another etc. All of the store’s property, or assets, are organized and easy to understand. It all fits together very nicely. (In this example, our brains work like a search engine computer.)
But behind the seen, is a truck load of information, organization and optimization at work. You have customer service, billing, scheduling, accounting, and much more. Each department is separate but connected with structured information or data flowing between the different areas in a way that makes sense. The separate departments ultimately connect to the business as a whole. Your digital property or website isn’t that much different, conceptually anyway.
Online, your company’s assets need to be just as neatly organized and understandable. All of them need to fit together in a neat coherent fashion. Humans need to have an easy time finding what you are offering. Search engines need to be able to understand your website and your offer so your site can be assessed and ranked properly.
Optimizing for search engines
So companies get a website a Facebook page and a Twitter account because “they say” we need those in today’s digital world. What “they” don’t say, is how the search engine computers see and interpret your website, your Facebook and all of the other information online about you and your company.
On the internet, you have the front end. What people see. The back end, the area where your website is built. And, what we call, the very back end. The area where code is imbedded into your website that “search engine computers” use to understand what your website and any other digital property means to your company. Why they inter-connect to each other and what it means to your business and what you offer your customers. Example, Google can read a 7 digit number, but Google will not know if it’s your phone number or something else. Unless, you tell Google in the “language” they ask to be told!
Now multiply that by every piece of important information on your website and all of the other sites that connect to you. Your name, your company name, address, service, rang of services, all products, Facebook, G+, Twitter and several dozen more data fields. All of this needs to be presented to Google search engine computers in the language that they understand. If not, your site will never get properly assessed and ranked.
Our holistic approach to your digital asset building works hand in hand with search engines. We combine website optimization with search engine optimization & authority brand building strategies to teach the search engines who you are, what you are about and what your business is selling. Making your business understandable by all of the search engine computers will get your message (your offer) heard and in front of the right people at the right time when they search for the solution you offer.
Having the best money generating “key words” pointing to your business will put you in the position to gain a more consistent amount of customers and clients. Regardless of whether that takes clientele walking through your door to buy your products or services, calling your office for an appointment or shopping at your e-com website.
Baffman Media has, over time, partnered with and connected with the industries top minds to build our team. We bring that advantage to you and your business. We can put the internet to work for your business so your website becomes an asset. A money generating asset with real value. What kind of impact would that have on your business and your family!
Testimonials from Google
Our clientele uses words like conscientious, caring, knowledgeable, and professional. We have dozens of testimonials and recommendations. We love to hear these things because it strengthens our commitment to the companies we serve. Our conviction is to create a win, win, win situation. Your company wins, Your clients win, and we win. It doesn’t get any better than that.