Why Choose Baffman ?
First of all, the number one thing we do is help businesses and companies succeed and prosper. I have seen first hand how incredibly successful a properly optimized website and a fine tuned SEO strategy can help a company thrive. I don’t know of any medium that can make the phone ring or bring clientele to a place of business like SEO, Website Optimization and Authority Brand Building. Brick and mortar or e-comm, it works.
My back round may not be what you would expect an SEO or Authority Brand expert to be like. Although it has turned out to be perfect. My first career out of collage was for a research and development company building robotics for the automotive industry. I worked as the engineer who made the robots move. I gave them brains, actuators and sensors. From there, I opened my own company. It wasn’t long after, that my infatuation and obsession with the search engines started. I needed to know how they worked and what made one company easy to find and another so hard. Being a research and development engineer for such complex systems really honed my ability to trouble shoot and find solutions.
I’ve also been involved with music for many years. Knowing how to read and wright music gave me an eye for patterns. Never, would I have thought that notation would help me so much with large data tables. Sports is probably what helped grow my love of wining, being first. From hockey to football to boxing, competing and winning has left a permanent impression on me. Exercise and healthy living is still a big part of my life. My grandfather, grandmother, dad and mom were all successful business owners. It must be in my blood because I can’t do life any other way.
Google Search For Every Thing
Our society today, not just in the US but world wide, people turn to search engines for answers. Answers to everything form the weather report to sports, politics, trivia, you name it. People look to the internet and search engines for every service or product that they want to buy right now this minuet and some time in the future. Google calls these “micro moments” that lead a person to a purchase. Not just a new hat and gloves, but cars, houses, planes, plumbers, surgeons, sox, builders, boats, burgers the list goes on and on. If you can think of it, people will look to the internet and search engines to see it, read about it, talk about it and buy it.
The Importance of Search Engines
For example if you locked yourself out of your house without a spare key the first thing you would do is grab your phone and search for a lock smith in your area and get help. If you broke a tooth on a Saturday and your Dentist wasn’t open you would search for one that is open and probably as close as possible. If you woke up to a broken hot water tank the first thing…etc.
Now if you were the owner of the plumbing repair shop or the lock smith company, the Dentist, then you would be grateful and relieved that your company was on the first page of what ever search engine that folks used. On the other hand, if you aren’t on the first page, you will not get the same level of sales and growth for your company. We get to help the company we choose and we get to help real people in need find a great solution to their needs. I think I have the best job in the world. We help create a win, win situation between you and your new client or customer.
I don’t want this page to be about statistics but I will tell you this. Other than my own experience and first hand knowledge, I have read and studied search engine research conducted by AOL back is 06, Optify in 2010, Chicita in 2013, Protofuse in 2015 and many others. They all used different methodologies but ended up at the same conclusion. Less than 10% of searchers make it past the first page when looking for help deciding who, what or where they are going to buy from. Crazy sounding or not, that was the conclusion. Also, within the first page, 91% of people chose the organic listings and 8% chose and advertisement listing. The research concluded that most of the people that clicked on the ads were looking for that company in the first place. An example of that would be. I need a new microwave and I know that I’m going to my local Big Box Store. The only thing I’m using search for is to make sure they have the size that I need.
Quick recap, wow! It is an incredible thing to know how search engines work and how people use them. What is even more incredible and rewarding, is being able to help people get their company to the place they dreamed for it. I am proud to say that with time and the right resources, we have succeeded every single time. What really blows my mind is to know that the folks that pay for advertising to be on the first page of Google search, spent 67 Billion dollars US to get less than 10% of the people to click through. Just 10%. Google it, “Google advertising revenue for 2015,” and you’ll see.
Digital properties can be extremely valuable to your company if they are optimized for both search engines and for your clients use. We like to refer to Your website as a “primary asset” and things like Face book and Google My Business as a secondary asset that can help support your website. We do not manage social media, however, we can make sure that all of your social media assets are optimized in a fashion that will increase the value and authority of your website and how well it represents your business and your brand.
We interview our clients
We expect our potential client to ask questions. We encourage that. In fact, if you don’t ask enough questions, we ask and answer them for you. The most important thing to our success is Your success. To help ensure that, we make communication a priority.
So clear, honest and open lines of communication along with a solid understanding of your company’s vision is the recipe for your success and ours. Also, the success of the people that desperately need your products or services. That is a win, win, win situation.
You are welcome to call us now and find out how you can become apart of a win, win, win solution.
Thank You for taking the time to get to know Baffman Media.
Sincerely, Joseph Baffy
Call Toll Free 1-800-585-5201