retail in 2018

The State of Retail & Millenials in 2018

Retail in 2018 will Erode

We don’t think it takes an AI machine to predict the state of retail for 2018. The signs are obvious if you look around your community. In our area, just south of Detroit, MI, many of the shopping centers look like ghost towns. The Sears shopping center has more than 60% of the stores empty. However, there is a resurgence of new businesses and community growth in Detroit proper. We are grateful for the new growth in Detroit and believe it will continue. But, many of the suburbs are loosing more chain and independent stores than ever.

e-com-2018-growth

Retail Erodes in 2018, E-Commerce Skyrockets

Millenials are a big part of this trend but are not to blame at all. Technology is the reason that e-com has proliferated to the level that it has and so many retail businesses are closing. Technology has made the price of entry easier to create and sell on an e-com platform. More importantly, technology and access to non linier education online has provided a path to success for anyone willing to put in the effort.

Our prediction, based on experience and research, leads us to 2018 being a transformational year for online selling. Right now it’s like the wild west online. We are in the beginning stage of the wild west becoming tamed. That is also due to technology and the willingness of people to use it to buy products and services online. The only thing “millennials” have to do with it is that they were born when they were born.

Check out Online Buying Trends

From MSN Money June 16, 2017 – Millennials are buying everything online – except cars

As many industries struggle to adapt to millennials’ preference for buying experiences and shopping online, one group of retailers seems to have been spared, at least so far: car dealerships.

According to a poll from our partner, MSN, 62% of American millennials (aged 18 to 29) plan to buy their next car in-person at a dealership. Overall, 65% of Americans will head to a dealership when it’s time to buy a new car.

MSN polls its readers, and then uses machine learning to model how a representative sample of the U.S. would have responded, using big data, such as the Census. It’s nearly as accurate as a traditional, scientific survey.

Online car dealerships, such as Roadster, Carvana and Vroom, hope to entice car buyers with promises like free delivery and money back guarantees. Even Amazon seems to be toying with the possibility of selling cars through its site. The idea isn’t new. Online classifieds and auction sites like eBay have long made it possible to research and even purchase cars online.

Still, only 26% of millennials plan to shop online at car-specific websites for their next car.

David M Rothschild from Predictwise.com – did the math for MSN and claims there machine learning program is very accurate. 26% of millennials plan to shop online for a car. Only 5 years ago that would of been 5% or less. In another 5 years it will be more than 50%.

From Business Insider April 11, 2017

Corali Lopez- Casrto, a bankruptcy lawyer from Livonia, Michigan, told business Insider after she attended a recent distressed investing conference in Palm Beach Florida, Retailers are running out of cash and the dominoes are starting to fall & 2017 will be the year of retail bankruptcies.

At the same time retailers are dropping, there are more online sales than ever. Mobile phone shopping is up. E-com stores are getting the picture and making their products available on purpose built mobile apps and websites. Black Friday sales in 2016 exceeded those of brick and mortar for the first time ever.

Even 77% of shoppers between the age of 18 and 35 use social media in some way to shop for products. Half of retail shoppers use their smart phone to look at reviews of the product they want to buy while at the store. Are those reviews coming from the store they’re in? No, Amazon.

According to a recent UPS Pulse Of The Online Shopper report. For most purchases, millennials lead the pack in ditching brick-and-mortar stores: More than half of their total purchases in 2016 were made online.

The Reason E-com will Crush Retail in 2018

This is the first generation of digital natives that have grown up with digital tools. They tend to use them as their default option because they grew up with digital devices. Instead of Mom putting them in front of the TV to take a brake from parenting, Mom handed little Billy an iPad. We’re good with that.

If Retailers want to be good, then they need to evaluate their customer base to get to know them and understand the impact this behavior has had on their business. Millennials are getting older. They are making more money. They have children that will take online purchasing even further than Mom and Dad.

The Solution for Retailers

The Retailers business model needs to be based on the actions and behaviors of their customer base. Their business model, merchandising and overall customer experience needs to cater to their buyers. That is not a new formula. What is new, the mediums that retailers need to get better at using to reach their consumers.

Their advertising budget doesn’t need to be bigger, a portion of it needs to be reallocated to include a digital strategy. Digital asset building will need to be a first thought strategy instead of “a thing we should have.”

A purpose built website for e-commerce and one or two social media channels that best suit the retailer will be the new normal. Retail shops will need a digital strategy optimized for search engines that works in step with the retail store location. The retailers that are already on board with an optimized digital strategy going into 2018 are setting their business up for success. They’re Black Friday sales will enjoy both online and in store record breaking numbers in 2018.

Thanks for reading, Baffman Media

 

Google RankBrain Graphic

What is RankBrain?

Google’s RankBrain & Other Search Updates

Google RankBrain Graphic

Google RankBrain, Part of the Overall Algorithm

Google is using a machine learning technology called RankBrain to help deliver it’s search results. Here’s a brief summary and history of other Google Search algorithm updates.

Google is using a machine-learning artificial intelligence system called “RankBrain” to help sort through it’s search results. Wondering how that works and fits in with Google’s overall ranking system? This is what we know about RankBran today.

search engine have many factors

Influence Google Search

RankBrain is Google’s AI search development – affecting 15% of searches using artificial intelligence to interpret search quires to serve the best results for users. Most algorithm changes affect around 1 to 4% of all searches internationally on first iterations. So 15% of international searches being affected by AI is sure to have an impact on what the face of search optimization looks like!

Not to long ago the internet power house Google, has rebranded itself as a subsidiary of Alphabet. The newly formed Multinational Tech Conglomerate openly announced a wealth of subsidiary companies that are changing the world. Really!

RankBrain is Google’s name for a Machine-Learning artificial intelligence system that is used to help understand and process Search Requests.

What is Machine Learning?

Machine learning is where a computer teaches itself how to do something rather than being taught by humans or following detailed programming input from a programmer or a group of programmers and technicians.

What is Artificial Intelligence?

mechanical brain

Machine Learning Brain

True artificial intelligence, or AI for short, is where a computer can be as smart as a human being. At least in the sense of acquiring knowledge. Both from being taught and from building on what it already has learned. Building new connections or vectors from new information and existing knowledge.

True AI only exists in science fiction movies or books. In practice, AI is used to refer to computer systems that are designed to learn from it’s interactions with people and other computers.

How is AI different from machine learning?

In terms of RankBrain, it seems that they’re fairly synonymous. You may hear them both used interchangeably. You may hear machine learning used to describe the type of artificial intelligence approach that is being implemented.

Is RankBrain the New Way Google Ranks Search Results?

No, RankBrain is part of Google’s overall “search algorithm”, a computer program that’s used to sort through the Trillions of pages it knows about and find the ones deemed most relevant for particular queries people type into the search bar on the Google Chrome browser. RankBrain seems to be the part of the algorithm that has the job of interpreting a search query that is not easily understandable. A search that is using slang (colloquialisms) or un-popular wording.

What is the Name of Google’s Search Algorithm?

google hummingbird

Google Hummingbird Algorithm

Hummingbird is the name of Google’s search algorithm. For years the overall algorithm didn’t have a formal name. But in the middle of 2013, Google overhauled it’s algorithm and gave it the name Hummingbird.
Exactly why the name Hummingbird was chosen or how it was chosen is only something that we could speculate on. Any way, that isn’t really what is important. Knowing how it works is.

Is RankBrain part of the Google Hummingbird search?

Yes, Hummingbird is the overall search algorithm. Just like a car has an overall engine in it. The engine itself is made up of various parts. It has a fuel system, a cooling system and exhaust system. Gas goes in and energy comes out. In the same way, Hummingbird encompasses various parts. RankBrain being one of the newest part of the overall Hummingbird algorithm. RankBrain doesn’t handle all searches because, only the overall algorithm can. A search goes in, it gets interpreted and then an answerer is selected that the overall algorithm deems to be the best answer for that search at that time and place.

Panda, Penguin, PageRank

Hummingbird also contains other parts with names familiar to those in the SEO space, such as Panda, Penguin and Payday designed to fight spam. Pigeon was designed to improve local search results. Top Heavy was designed to demote ad-heavy pages. Mobile Friendly was  designed to reward mobile-friendly pages and Pirate is designed to fight copyright infringement.

What’s the Google Algorithm called, PageRank?

PageRank is part of the overall Hummingbird algorithm that covers a specific way of giving pages credit based on the links from other pages pointing to them. PageRank is special because it’s the first name that Google gave to one of the parts of it’s search engine ranking algorithm in 1998 when it began.

What are the Signals that Google uses for Ranking?

search-engine-signals

100’s of Signals for Page Ranking

Signals are used to help determine ‘how to rank web pages.’ For example, it can read the words on a web page, so words are a signal. If some words are in bold, that might be another signal noted. The calculations used as part of PageRank give a page a PageRank score that’s used as a signal. If a page is mobile-friendly or loads fast (or slow), is another signal that is registered by Google’s overall algorithm.

All of these signals get processed by various parts within the Hummingbird algorithm to ultimately figure out which pages Google shows in response to various searches conducted for services, products or information.

How Manny Signals are There?

RankBrain-Ueses-Hundreds-of-signals

3rd Most Important Signal

Google has fairly consistently spoken of having more than 200 major ranking signals that are evaluated, that, in turn might have up to 10,000 variations or sub-signals. They typically just say “hundreds” of factors. Some of these factors will have “more weight” or be more relevant to different types of websites and content on the web pages. Of course, the actual search terms have an affect too.

For example, a local service company that doesn’t have a website that is easily seen on a mobile device will be in major trouble maintaining any type of rankings in 2018. Google’s “Mobile First” initiative and an all “Mobile Search Engine” will go into effect mid 2018. That is sure to catch many folks off guard.

Is RankBrain an Important Signal?

RankBrain was said to be the third most important factor for ranking web pages by Google. We have a tendency to think of our website as one thing. But, in reality Google and other search engines see our website as pages. Many of the algorithm “signals” that we are discussing are applied on a page by page basis.

From Mr. Paul Corrado’s interview from Bloomberg,

“RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. In a few months it has been deployed, RankBrain has become the 3rd most important signal contributing to the search query.”

At Google, Corrado has worked for some time on brain inspired computing, and has served as one of the founding members and the co-technical lead of Google’s large scale deep neural networks project.

Is RankBrain Really Helping?

If RankBrain really is such a integral part of Google’s search algorithm process that it’s reported to be the 3rd most important signal, then it must be helping. It’s not something that Google would do unless, they really believed it was helping search users and improving the accuracy of the search results. After all, Google is the best search engine out there and most likely will continue to push the boundaries of technology and innovation.

As you probably can tell, there is quit a bit of information and data that Google uses to deliver the Search Results that they do. One constant that can be counted on is Google continuing to be the search market leader in the industry.
Another constant is the search algorithm changing and being updated. Ever changing the landscape of search engine optimization.

Thanks for Reading

Baffman seo more important than ever do to mobile phone ad blocking

Search Rank More Important with Mobile Ad Blocking

SEO is More Valuable Than Ever

A report I read in Consumers Guide has stated that mobile advertisers are having trouble with ad blockers. With so many people using them, new ad methods are being sought.  Most people feel that they are being interrupted when they are searching on their phone and ads pop up and stop their flow. Some folks are complaining that ads are even causing their phones to crash.

Baffman seo more important than ever do to mobile phone ad blocking

Mobile Phone Ad-blocking On the Rise

Reading is my preferred way to get up to speed with the news. If I have time I will watch a video but almost never live TV.  Commercials and advertisements are why. The TV show I watch gets recorded to our DVR. That way I can fast forward through the ads. That cuts down a 1 hour show to 38 minuets or so.  Below is an exert from the Consumers Guide website post about mobile ad blocking and how many people use it.

Mobile Ad Blocking by the No’s

According to a new report, 419 million people (22% of the world’s smartphone users) are now using mobile ad-blocking technology.

PageFair’s ( pagefair.com) numbers also indicate that 408 million people are using mobile browsers that block ads by default.

Smartphone users in China account for 159 million instances of mobile ad-blocking, while India is home to 122 million people using browsers that block ads.

Mobile ad-blocking isn’t as quite as prevalent in Europe and here in North America, where there were 14 million monthly active users of mobile ad-blocking browsers as of March 2016.

Mobil Advertiser Troubles Can Help SEO

Nancy Hill, CEO of 4A’s, says these numbers validate a long-standing concern in the digital media industry. The report also highlights a need for advertisers to rethink their marketing strategies.

“Consumers are pushing back on mobile and online ads,” said Hill in a statement. “Now is the time for advertising professionals and marketers to take a hard look at ourselves to understand why consumers are not responding to these types of ads, and figure out how we can correct the issue to better engage with the consumers we’re trying to reach.”

Search Engine Optimization Value Up

Optimizing your website for search is more important than ever. The trend to block ads will only continue to become the norm as consumers continue to block or click away from advertisement disruptions. The first page of the search results will become even more important. If ads are reduced, there will be more screen real-estate for organic results. Possibly opening up a few more slots. Showing up above the fold will be necessary.

As an expert in SEO, we understand “consumer intent.” When a potential customer is searching for a product, watching a music video on You Tube or reading a magazine, they don’t want to see a commercial about life insurance or an entrepreneur selling something from his back yard. We know that and it appears, advertisers know it too.

Consumer intent is what search engines have been trying to master since day one.  Google is the leading search engine provider and they are really good at serving up the best answers to consumer inquiries. That is why we concentrate on their search engine. Our Google search optimization strategy works for on the other engines like Bing and Yahoo.

Optimizing for Intent

Because we understand user intent, we optimize your website for search using key words and key word phrases that will help the search engines serve up your website when your potential client “intends to” visit a website that has your product or service on it. If your digital assets are in our care, your company website will have the highest probability of being one of the top results on page one.

The first step to get above the fold is to head over to our Discovery Page. Answer the questions. IF you would rather call us in lue of, sending it through email, please write the answers down in a note pad.  Without at least that base information to start the conversation, we will not be able to offer you a complete analysis of your digital properties.  We only offer solutions that will solve your problems. So be prepared to share so we can both determine if we are a good fit for each other.

We are looking forward to hearing from you.

Call us toll free at 1-800-585-5201

allo app by google for android and ios

Google Allo – The Smart Messaging App for Android & iOS

Google’s new Messenger app, Allo

Released on the 20th, Google Allo, is a new smart messaging app for Android and iOS that helps you say more and do more right in your chats. Google Allo can help you make plans, find information, and express yourself more easily in chat. “The more you use it, the more it improves over time,” says Google. I bet it will be on the new Google branded phones.

Human Interaction to Each Other and the Webb

The more Google knows about human interaction with each other and the internet, the more “insight” Google has into the mind of it’s users. Data alone is not why Google has such a dominating share of the search engine market. They have the ability to use the data they collect and predict what people want. After all, Google’s mission has been to help people find what they want in a fast, accurate fashion. Eventually Google will know what you want before you know. Allo will help them even more with mobile based search queries. Learn more about our SEO here.

Allo comes with a Personal Assistant

In Google Allo you will also be introduced to a preview edition of the Google Assistant. With your Assistant in Allo, you can have a conversation with Google. Ask it questions and let it help you get things done directly in your chats. You no longer need to leave a conversation with friends just to get an address, share your favorite YouTube video, or pick a restaurant to meet for lunch.

Just type @google to bring your Assistant into any group chat. And of course, you can also chat one-one-one with your Assistant in Allo if you all of your friends are busy.

Google Assistant can help You in the Google Allo app:

  • Make plans with friends. You can easily move from discussing dinner with friends to making plans for the night, right in your chat. Just add the Assistant to your group chat and ask for movie times, local restaurants and more. You can also research travel destinations, flights and hotels together with friends.
  • Get answers. Get the latest info on everything from news, weather, traffic, sports, or your upcoming flights status. Ask the Assistant to send you daily updates on the information you care about.
  • Have some fun. Ask your Assistant to share that funny YouTube video or play games with friends right in your group chat — for instance you can compete to guess a movie title based on a series of emojis.

The Google Assistant is the next chapter in the journey Google has been on for many years to assist people in their everyday lives. They are starting with a preview edition to show you just one way that your Assistant will work for you in chat.

Over the coming months, your Assistant will be available in more Google products, working seamlessly throughout your day at home or on the go. The Assistant will initially be available in English, with more languages coming soon.

Incognito Mode has Extra Security

“All chats in Google Allo are encrypted using industry standard technologies like Transport Layer Security (TLS). But we went a step beyond this and we created a mode within Google Allo called Incognito (h/t Chrome). When you chat in Incognito mode, messages have end-to-end encryption and additional privacy features like discreet notifications and message expiration”, says Google.

Way to go Google

With more competition in the virtual assistant market, Google is stepping it up with an integrated system that will compete with the likes of Echo, Siri and Cortona. If Allo works as good as Google Search, the competition will be minimum.

San-Francisco-City-Trolley

Waze App San Francisco from Google

Going My Waze

Google is using it’s Waze app to link up riders with drivers who are headed the same way. In the San Francisco area users are able to use the app to get a ride with a driver that is going the same way they want to go. It is more of a car pooling thing than a taxi type app.

San-Francisco-City-Trolley

Waze App in San-Francisco

Until now the test was restricted to the employees of pre selected companies in the San Francisco area. But, reports confirm that starting this month the service will be open to everyone in the Bay Area.

The main difference between Waze and apps like Uber and lyft is in the “ride share” model. Uber is more like a taxi service and so is Lyft.

Waze is basically just trying to fill empty seats on vehicles that are already going to a destination. Google has priced the Waze ride at 54 cents a mile at this time.

Waze App is not new

Waze is already well-established as the commuter’s friend. It basically helps drivers avoid traffic back-ups and find alternative routes, using input from other users. Drivers like it, but some neighborhoods are experiencing increased cut-through traffic on residential streets.
The Waze experiment is unique to the U.S. The model has been in use in Israel for the last year or so. Waze was developed in Israel and purchased by Google in 2013.

In another departure from the Uber/Lyft model, Google will reportedly not be vetting its drivers, relying instead on reviews from consumers to weed out bad folks. Anyone with the Waze app can sign up to be a driver.

Search for a Ride with Waze

So much of the traffic data that is available in the Waze app is user generated. Meaning, that many of the users update the traffic conditions as they travel. That is the appeal. Because honestly, who likes to get caught in a traffic jam. The more user information that Google can collect the better they will be able to serve the users of the app.

Search engines work on the same principle. It is the feed back of users and user interaction the fuels the engine. I have no predictions at this time but, the more Google can get out of a map application the more influence they will have over the same users that are helping Google accumulate such mass amounts of data. For now lets just say the Waze app has the possibility of helping our planet and helping folks get around town. Oh, and the driver gets a little gas money.

If you are intrested in how search engines might affect your company, please give us a call. We get excited talking search engines and how we have harnessed their power to help our clients move up and prosper.

Thank You, Joseph Baffy

The Nexus smart phone shown front and back with Android software on it

Google Phone Is Coming

Ba-By Nexus – Google Phone Is Coming

Mobile search is changing yet again. The Nexus name has been part of Google’s branding for 7 years. The flagship smart phone will go the way of the Dinosaur and be replaced with a Google branded Android 7.0 Nougat smartphones.

What does that mean to your Company?

From the news report that came out, Google will ax the Nexus name starting with this year’s Marlin and Sailfish Android 7.0 Nougat phones. They will not display the Nexus name on the smartphones. They will not be giving any credit to HTC. The company that is actually designing and producing this years crop of phones for Google.

A smartphone controlled by Google will change local search even more.

Why should your Business care?

Well from a search engine stand point, this very important. Specially concerning mobile search. Google CEO ,Sundar Pichai said earlier this year that the company would “invest more effort” to be “more opinionated about the design of it’s phones”

Google already controls and estimated 86% of the Mobile Search Market. If they get millions of smartphones into the hands of the consumer that is “customized” with Google applications, their strong hold over mobile search will be concrete and most likely impenetrable.

Pichai hinted back in June that the company would “thoughtfully” add more features on top of the Android platform and that “there is a lot of software innovation to be had.”

The bottom line to mobile search

In one word, control. In 2 words, mobile first. That is the fast moving direction that Google has headed since June this year. Soon there will be large smartphones with Google branding on the back. Google software inside. A Google assistant telling us what to watch, where to go and so much more importantly to local companies, what to buy and from whom. If you need help reaching your company’s potential, give us a call or get started here right now.

Thank You, Joseph Baffy

 

Baffman has SEO services for local retail

Local Retail Must Learn From Amazon Prime Day

Local Retail – Learn From Amazon

Baffman has SEO services for local retail

Local Retail Learn from Amazon and Succeed

Brick and Mortar local retailers need to pay attention to the motives behind Prime Day and take note of the giant shift in consumer shopping. We love Amazon and our clients that entrust us with their Amazon rankings. But, we are on a mission to help local businesses get ahead and build a solid customer base.

Amazon’s Prime Day was bigger than last year and set a record for orders worldwide, says Amazon.com about Tuesdays second annual Prime Day event.

My Trusted Source

The following two paragraphs are from Consumers Report and Mark Huffman both of whom I regard very highly for their economic insights and their impartial reporting.

The online retailer says global orders were 60% higher than last year while U.S. orders rose 50%. Amazon says it also set a record for orders for Amazon devices, including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices. The company did not release any sales or revenue figures, as of yet.

Amazon launched the promotion for the first time in 2015, picking a day in July to serve as sort of a precursor to Black Friday. The purpose is to capture consumer holiday shopping dollars before they are spent anywhere else.  It also serves to promote Amazon and also serves to promote Prime, since shoppers had to be members to take advantage of the deals.

Take cautious note of the above bold text.  This is the 2nd year Amazon has set out to “capture consumer holiday shopping dollars before they are spent anywhere else.” I interpret that as, “before consumers spend their money at a local business”.

It is our mission to interrupt that plan. Not because we don’t like Amazon (they’re great at making products easy to buy) but by helping our local businesses and companies gain a big enough share of the market to thrive and grow. Not just my local people, but all of the local companies!

 

Shoes Toys Devices oh my

The company said it sold over two and a half times more Amazon Fire TV devices Tuesday than it did on last year’s Prime Day. Amazon said the Fire TV Stick was the best-selling Amazon device.

They said Prime customers bought more than two million toys and more than a million pairs of shoes. It took orders for 90,000 TV sets and hundreds of thousands of e-readers.

In the U.S., it was also the biggest single day for sales of Amazon Echo, the retailer’s voice-controlled audio system.

Find Help You Believe In

Hire an SEO and Authority Brand Building consultant that can work hand in hand with you, your web master and advertising team to ensure that all of your hard work and money isn’t wasted by getting lost in the crowd or drowned out by your competition.  Learn about Baffman Media and learn about other agencies so you can move forward with a solid plan to get a big enough share of your market to thrive, grow your customer base and stop the worries.

Thanks for reading

Baffman Media seo and wibsite optimization service will prevent closing your business

Amazon Proves SEO Is Vital

SEO and Website Optimization Can Save Brick and Mortar Stores

Just because a company is big doesn’t exempt them from proper SEO strategies and a proper Website Optimization blue print. Amazon has proven that “giant companies”

Baffman Media seo and wibsite optimization service will prevent closing your business

SEO Consultant and an Optimized Website can prevent Closing Down Your Dream

and the many very “small companies” under their virtual roof have succeeded because they have more reach and influence in the eyes search engines.

As news of more brick and mortar retail stores closing down or selling off chunks of their business comes down the pike, I cringe deeply. I have a moment of anger knowing that “only if” we could have counseled these companies the thousands of families affected with loss of income, insurance and stability would not be happening.

Success is Planed and Earned

I have been fortunate enough to meet several very nice business owners that have become millionaires from selling their products on Amazon. The two biggest contributors to their success have been the willingness to put their company first and their decision to invest in a website strategy and search engine optimization strategy at an early stage in their business.

Brick & Mortar Stores Need a Digital Strategy

We can help you build your business up. We bring a proven strategy and the necessary resources to the table. If you haven’t taken advantage of a dedicated SEO consultant then now is the time. You can choose what part of the story you want your company to become apart of. Closed or open and thriving.

Exert from msn money

Amazon’s dominance, bolstered by mostly lower prices, more options and increased convenience for shoppers, has caused stores across the mall to take a hit.

Teen-apparel retailer Aéropostale filed for bankruptcy in May. Later that month, JC Penney announced that it would cut payroll and freeze overtime for its employees.

The bad news isn’t only recent: In 2015, Penney announced it would close 40 locations, while fellow mall giant Sears has closed more than 200 locations over the past two years.

Meanwhile, in its most recent earnings report, Amazon posted profits for the fourth consecutive quarter. The price of shares of Amazon stock has spiked by about 30% since February. On the heels of April’s stellar earnings, the fortune of its CEO and founder, Jeff Bezos, has soared by $6 billion in just a few hours. The company’s first-ever Amazon Prime Day proved to be a bigger sales event than Black Friday last summer, and Amazon is planning a repeat with tens of thousands of sales slated for July 12.

The struggling retail market led at least one analyst, Jan Kniffen, to predict that about a third of America’s malls will shut their doors in the coming years.

Still, some physical store closings are not a sign of troubled times, but rather the sacrifices necessary to achieve greater profitability by funneling more money to “on line” money getting resources and tactics.

Call Baffman Media Toll Free 1-800-585-5201 or Get Started Here

We will engineer a no obligation free report outlining what we can do to keep you profitable and experience growth.

 

synptom search hurts doctors

Symptom Search Google and Mayo Clinic

Medical Will Be Harder To Rank

The “Symptoms Search” program of Google’s and the Mayo Clinic team up to help people but may end up hurting doctors in the mean time.

synptom search hurts doctors

Doc’s might get hurt with Symptom Search

Medical directories and sales pages fight to make it to the first page of the search engines because it makes money for them in several ways. Directories charge Doctors to be in them. They often rank way higher than all of the Doctor website’s that they charge for.

From experience we have found that many people get upset from clicking so many times to find their doctor’s website. Those clicks can also generate income for the Directory website. The bottom line is the main concern for many directory sites not the health and wellness of their visitors.

This plan will upset the search engine rankings. At least rearrange them pushing the doctor websites even further down in the search engines. Doctors get hit up early in their careers to rent a website. It seems like a good deal because a new doc has so much on their plate to even think about a site. These websites are rented from a provider that shares the same media on all of their “client websites”. This creates several problems for the site right at the get go. Rather than discussing the negatives of renting, lets look at why it is better own.

Building Value into Your Practice

Unfortunately, Most doctors are way to busy to look into what it takes to get a website.  Below are 11 compelling reasons why it is the right choice to own your website rather than rent.

  1. It builds a real monetary value in their practice.
  2. It builds brand recognition into their practice.
  3. Creates trust in patients looking for a doctor.
  4. Build authority in their field or specialty.
  5. Puts their practice on the map (literally).
  6. Allows the doctor to take control of what is found online about them.
  7. Over time, it is much less expensive.
  8. If the company you rent from quits, you lose your site.
  9. You have legal ownership of your website URL
  10. Your medical practice & website build real value for your patients and business.
  11. You own all of the results of your search marketing.

Helping local Doctors be found easily when a search is made it is one of our primary missions as an SEO agency. We would like to make a difference for people that need medical help. Searching for and finding a Doctor that can help you when you need help should be easy.

Below is an exert from the Consumers Guide News Letter.

We all do it. At the first sign of illness we head for the internet and Google our symptoms.

What we find, of course, could be almost anything. Credible medical information is often mixed in with some highly questionable advice – advice that may not be vetted or from a credible source. Sometimes these questionable sites rank higher than those from the National Institutes of Health (NIH) or other trusted sources.

Back in 2014, researchers at the University of Florida published an interesting study that broad topic searches, such as “ear infection,” produced a search string in which more credible sources ranked higher.

But a search for more specialized and esoteric topics, like vaccines for newborns, produced a string where blogs and forums on the topic ranked higher. Most of the people posting opinions hadn’t gone to medical school.

Google’s Symptom Search

Will the Mayo Clinic be the first in the search engine results when it comes to medical searches? We will have to see for ourselves through testing. We have a team that investigates and tests SEO related data everyday.

The Mayo Clinic is taking steps that it hopes will place its advice in a more prominent position  In cooperation with Google Mobile Search, the Clinic is having its experts write concise descriptions and advice for a wide range of specific medical issues to be disseminated through a new feature called Google Symptom Search.

A symptom search using ordinary, non-medical terms will show a list of related conditions. A search for “headache” will show an overview, and provide links to self-treatment options and advice on when it is a good idea to seek help from a healthcare professional.

Mayo Clinic has enlisted teams of doctors and expert clinicians to assemble and vet the information. The goal is to get good information to consumers quickly, using the way they are most likely to seek it.

The Clinic says Google will navigate searchers to the information that may include details about how common a condition is, risk factors, and suggestions on when to seek medical care.

Mayo Clinic Verified By Google

“Providing reliable and accessible health information at the digital consumers’ initial point of need — such as through Google search — is a natural extension of Mayo Clinic and our health information website, MayoClinic.org,” said Sandhya Pruthi, M.D., chief medical editor, Mayo Clinic Global Business Solutions.

For its part, Google reviewed the information provided by Mayo Clinic and verified it with independent medical authorities.

The new feature also comes with a disclaimer. Mayo Clinic says the information it provides online is not intended to be medical advice or a diagnostic tool, and it is presented for informational purposes only.

Doctors Please Read

Baffman Media has the technology and resources to keep your site on the first page of the SERP’s don’t worry. If you do not have your practice in our hands, talk to the company that does. Make sure they are aware of the changes coming and that they already have a plan in place when the Axe falls. We are happy to help you find out if the proper measures have been taken to ensure your business website is working for you.

We do not believe in chasing the Google algorithm. we take your company to where Google is going.

Give us a call tool free at, 1-800-585-5201 or Find Out Now 

Thank You, Baffman

Baffman Media and the google 2016 preformance summit

Mobile First World

Mobile First & AdWords~

Baffman Media and the google 2016 preformance summit

Google Performance Summit 2016

Today I had the chance to see the Google Performance Summit live stream event. It was made abundantly clear that “the shift to mobile is no longer a change on the horizon. It’s here, says Google’s senior vice president, ads and commerce, Sridhar Ramaswamy.  The summit was all about mobile use by people throughout their daily moments in life situations. Google called them “I want to know, I want to go, I want to do and I want to buy.” They presented each one of these moments and responded with a well thought out scenario how the new mobile first ad words platform is going to help satisfy their needs.

Below is a list of bullet points that I got from Search Engine Land. They have a great detailed read about the Summit.

  • Google announces significant changes to AdWords bidding and text ads
  • Google AdWords to break up tablet & desktop and enable a mobile base bid
  • Official: Google to roll out Expanded Text Ads for all devices
  • Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps
  • Google has measured 1 billion+ store visits from AdWords ads globally
  • Google to expand “Store Visits” online-to-offline foot traffic measurement
  • WATCH: Google lets you speak in natural language & get analytics reports
  • Google is completely redesigning AdWords: Offers first peek
  • Google confirms live demo of new AdWords redesign will happen on May 24
  • Google now handles at least 2 trillion searches per year

As you can see this is quite a menu of items that were talked about and demonstrated on the beautiful, giant, wide screen Google used.

How will Mobile First affect SEO?

There were many statistics used to drive home Google’s various points. There are three of those stats that really struck me.

  1.  Google handles at least two trillion searches per year.
  2.  Close to half of that 2 trillion is from mobile and tablet.
  3. One third of “Local Searches” are made on mobile. (21,000 searches per second approx.)

That is really very impressive. But, how will that affect our clients and soon to be clients. After all that is the most important question to us. Don’t worry clients, we got it covered. We always test our client websites for mobile compatibility. We use web developer tools to do that and we also look up our client websites on a laptop, tablet and phone (Android and Apple). The proof is in the pudding so to speak, so verifying websites on a real device is the best test.  We also build dedicated mobile web-pages for those that need them.

We received an extra amount of phone calls today asking directly if we had to change our SEO strategy because of the summit news. The answer is a resounding no. No, we will not have to change the way we optimize a website for search engines. No, we will not have to change the way we go after key words and no we will not change the aggressive strategy we employ in our authority brand building program.  We have, and will continue to move our clients digital assets toward where Google is going and not just where Google is.  That is one of our biggest differences as a top level Agency.

Final thoughts on Mobile First

Because we are continuously monitoring the changes Google makes, big and small. Todays news was not a surprise in any way. It is not a secret that people use there mobile phone constantly. I would have a hard time going back to a pager and my suitcase sized mobile phone that I left in my truck 80% of the time.  I don’t think that will ever happen! I hope. Change is a constant in our digital world.  The changes that are being made to the Ad Word program will help many businesses.

Because search engine optimization is our business, our focus is on staying ahead of the upcoming penalties and filters that will begin to take affect. We expect those to come on slow at first. But, will eventually become an issue for many sites. The new normal going forward will be to create websites that will easily fall in line with the new standards and best practices. Local businesses will need to be easily found and be user friendly on mobile devices.

Fortunately for our clients we do not depend on Ad Words directly for their success getting to page one in the SERPs.  We help get you there by helping you build a strong, value containing web property or, “digital asset” as I like to say. Google has and always will serve up websites that offer trusted, valuable content to their customers. By helping our clients do just that, we are in turn, helping Google give their customers the best results for their search queries.

That is a win, win, win situation. Our clients win, Google wins and we win.

Thank You For Reading, Joseph