Search Engine Ranking factors and information related to product selling. Brick & mortar business websites and internet only business websites alike.

A brick and mortar store has several advantages over an internet only seller when creating a website to sell products online. However, we have seen through experience that the companies that only use the internet for product sales are more focused on the power of search engines for getting products in front of buyers.

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The State of Retail & Millenials in 2018

Retail in 2018 will Erode

We don’t think it takes an AI machine to predict the state of retail for 2018. The signs are obvious if you look around your community. In our area, just south of Detroit, MI, many of the shopping centers look like ghost towns. The Sears shopping center has more than 60% of the stores empty. However, there is a resurgence of new businesses and community growth in Detroit proper. We are grateful for the new growth in Detroit and believe it will continue. But, many of the suburbs are loosing more chain and independent stores than ever.

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Retail Erodes in 2018, e-com Skyrockets

Millenials are a big part of this trend but are not to blame at all. Technology is the reason that e-com has proliferated to the level that it has and so many retail businesses are closing. Technology has made the price of entry easier to create and sell on an e-com platform. More importantly, technology and access to non linier education online has provided a path to success for anyone willing to put in the effort.

Our prediction, based on experience and research, leads us to 2018 being a transformational year for online selling. Right now it’s like the wild west online. We are in the beginning stage of the wild west becoming tamed. That is also due to technology and the willingness of people to use it to buy products and services online. The only thing “millennials” have to do with it is that they were born when they were born.

Check out Online Buying Trends

From MSN Money June 16, 2017 – Millennials are buying everything online – except cars

As many industries struggle to adapt to millennials’ preference for buying experiences and shopping online, one group of retailers seems to have been spared, at least so far: car dealerships.

According to a poll from our partner, MSN, 62% of American millennials (aged 18 to 29) plan to buy their next car in-person at a dealership. Overall, 65% of Americans will head to a dealership when it’s time to buy a new car.

MSN polls its readers, and then uses machine learning to model how a representative sample of the U.S. would have responded, using big data, such as the Census. It’s nearly as accurate as a traditional, scientific survey.

Online car dealerships, such as Roadster, Carvana and Vroom, hope to entice car buyers with promises like free delivery and money back guarantees. Even Amazon seems to be toying with the possibility of selling cars through its site. The idea isn’t new. Online classifieds and auction sites like eBay have long made it possible to research and even purchase cars online.

Still, only 26% of millennials plan to shop online at car-specific websites for their next car.

David M Rothschild from Predictwise.com – did the math for MSN and claims there machine learning program is very accurate. 26% of millennials plan to shop online for a car. Only 5 years ago that would of been 5% or less. In another 5 years it will be more than 50%.

From Business Insider April 11, 2017

Corali Lopez- Casrto, a bankruptcy lawyer from Livonia, Michigan, told business Insider after she attended a recent distressed investing conference in Palm Beach Florida, Retailers are running out of cash and the dominoes are starting to fall & 2017 will be the year of retail bankruptcies.

At the same time retailers are dropping, there are more online sales than ever. Mobile phone shopping is up. E-com stores are getting the picture and making their products available on purpose built mobile apps and websites. Black Friday sales in 2016 exceeded those of brick and mortar for the first time ever.

Even 77% of shoppers between the age of 18 and 35 use social media in some way to shop for products. Half of retail shoppers use their smart phone to look at reviews of the product they want to buy while at the store. Are those reviews coming from the store they’re in? No, Amazon.

According to a recent UPS Pulse Of The Online Shopper report. For most purchases, millennials lead the pack in ditching brick-and-mortar stores: More than half of their total purchases in 2016 were made online.

The Reason E-com will Crush Retail in 2018

This is the first generation of digital natives that have grown up with digital tools. They tend to use them as their default option because they grew up with digital devices. Instead of Mom putting them in front of the TV to take a brake from parenting, Mom handed little Billy an iPad. We’re good with that.

If Retailers want to be good, then they need to evaluate their customer base to get to know them and understand the impact this behavior has had on their business. Millennials are getting older. They are making more money. They have children that will take online purchasing even further than Mom and Dad.

The Solution for Retailers

The Retailers business model needs to be based on the actions and behaviors of their customer base. Their business model, merchandising and overall customer experience needs to cater to their buyers. That is not a new formula. What is new, the mediums that retailers need to get better at using to reach their consumers.

Their advertising budget doesn’t need to be bigger, a portion of it needs to be reallocated to include a digital strategy. Digital asset building will need to be a first thought strategy instead of “a thing we should have.”

A purpose built website for e-commerce and one or two social media channels that best suit the retailer will be the new normal. Retail shops will need a digital strategy optimized for search engines that works in step with the retail store location. The retailers that are already on board with an optimized digital strategy going into 2018 are setting their business up for success. They’re Black Friday sales will enjoy both online and in store record breaking numbers in 2018.

Thanks for reading, Baffman Media

 

Baffman has SEO services for local retail

Local Retail Must Learn From Amazon Prime Day

Local Retail – Learn From Amazon

Baffman has SEO services for local retail

Local Retail Learn from Amazon and Succeed

Brick and Mortar local retailers need to pay attention to the motives behind Prime Day and take note of the giant shift in consumer shopping. We love Amazon and our clients that entrust us with their Amazon rankings. But, we are on a mission to help local businesses get ahead and build a solid customer base.

Amazon’s Prime Day was bigger than last year and set a record for orders worldwide, says Amazon.com about Tuesdays second annual Prime Day event.

My Trusted Source

The following two paragraphs are from Consumers Report and Mark Huffman both of whom I regard very highly for their economic insights and their impartial reporting.

The online retailer says global orders were 60% higher than last year while U.S. orders rose 50%. Amazon says it also set a record for orders for Amazon devices, including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices. The company did not release any sales or revenue figures, as of yet.

Amazon launched the promotion for the first time in 2015, picking a day in July to serve as sort of a precursor to Black Friday. The purpose is to capture consumer holiday shopping dollars before they are spent anywhere else.  It also serves to promote Amazon and also serves to promote Prime, since shoppers had to be members to take advantage of the deals.

Take cautious note of the above bold text.  This is the 2nd year Amazon has set out to “capture consumer holiday shopping dollars before they are spent anywhere else.” I interpret that as, “before consumers spend their money at a local business”.

It is our mission to interrupt that plan. Not because we don’t like Amazon (they’re great at making products easy to buy) but by helping our local businesses and companies gain a big enough share of the market to thrive and grow. Not just my local people, but all of the local companies!

 

Shoes Toys Devices oh my

The company said it sold over two and a half times more Amazon Fire TV devices Tuesday than it did on last year’s Prime Day. Amazon said the Fire TV Stick was the best-selling Amazon device.

They said Prime customers bought more than two million toys and more than a million pairs of shoes. It took orders for 90,000 TV sets and hundreds of thousands of e-readers.

In the U.S., it was also the biggest single day for sales of Amazon Echo, the retailer’s voice-controlled audio system.

Find Help You Believe In

Hire an SEO and Authority Brand Building consultant that can work hand in hand with you, your web master and advertising team to ensure that all of your hard work and money isn’t wasted by getting lost in the crowd or drowned out by your competition.  Learn about Baffman Media and learn about other agencies so you can move forward with a solid plan to get a big enough share of your market to thrive, grow your customer base and stop the worries.

Thanks for reading

Baffman Media seo and wibsite optimization service will prevent closing your business

Amazon Proves SEO Is Vital

SEO and Website Optimization Can Save Brick and Mortar Stores

Just because a company is big doesn’t exempt them from proper SEO strategies and a proper Website Optimization blue print. Amazon has proven that “giant companies”

Baffman Media seo and wibsite optimization service will prevent closing your business

SEO Consultant and an Optimized Website can prevent Closing Down Your Dream

and the many very “small companies” under their virtual roof have succeeded because they have more reach and influence in the eyes search engines.

As news of more brick and mortar retail stores closing down or selling off chunks of their business comes down the pike, I cringe deeply. I have a moment of anger knowing that “only if” we could have counseled these companies the thousands of families affected with loss of income, insurance and stability would not be happening.

Success is Planed and Earned

I have been fortunate enough to meet several very nice business owners that have become millionaires from selling their products on Amazon. The two biggest contributors to their success have been the willingness to put their company first and their decision to invest in a website strategy and search engine optimization strategy at an early stage in their business.

Brick & Mortar Stores Need a Digital Strategy

We can help you build your business up. We bring a proven strategy and the necessary resources to the table. If you haven’t taken advantage of a dedicated SEO consultant then now is the time. You can choose what part of the story you want your company to become apart of. Closed or open and thriving.

Exert from msn money

Amazon’s dominance, bolstered by mostly lower prices, more options and increased convenience for shoppers, has caused stores across the mall to take a hit.

Teen-apparel retailer Aéropostale filed for bankruptcy in May. Later that month, JC Penney announced that it would cut payroll and freeze overtime for its employees.

The bad news isn’t only recent: In 2015, Penney announced it would close 40 locations, while fellow mall giant Sears has closed more than 200 locations over the past two years.

Meanwhile, in its most recent earnings report, Amazon posted profits for the fourth consecutive quarter. The price of shares of Amazon stock has spiked by about 30% since February. On the heels of April’s stellar earnings, the fortune of its CEO and founder, Jeff Bezos, has soared by $6 billion in just a few hours. The company’s first-ever Amazon Prime Day proved to be a bigger sales event than Black Friday last summer, and Amazon is planning a repeat with tens of thousands of sales slated for July 12.

The struggling retail market led at least one analyst, Jan Kniffen, to predict that about a third of America’s malls will shut their doors in the coming years.

Still, some physical store closings are not a sign of troubled times, but rather the sacrifices necessary to achieve greater profitability by funneling more money to “on line” money getting resources and tactics.

Call Baffman Media Toll Free 1-800-585-5201 or Get Started Here

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