Common Questions about our Services
Answers to common customer questions about SEO, Website Optimization and Marketing services. We are here to make sure your questions can be answered. You may have different ideas about SEO, marketing and how the internet works. We want you to have a full understanding of our services and how we can help you gain a clear definition of success and feel secure with your decision to move forward.
We have heard and answered many questions. We believe clear, honest, open communication is, in part, why we have been able to help so many companies and businesses succeed and grow beyond their expectations.
Reach out directly through our Discovery Form or call us if you don’t find your answer here.
Q: Why can’t you just tell me over the phone what you will do and how much it will cost?
A: Your SEO, Website Optimization and Authority Branding solution is based on your unique needs and goals. It can only be determined after we receive the necessary information found in the Discovery Form questions. Essentially, that is the start of the conversation and will give us the right information to start asking the right questions.
Q: After I complete the Discovery form what happens next?
A: When Baffman receives your discovery, we will go through all of the information with a fine tooth comb. You will receive a phone call from us letting you know we received your discovery. We most often will have additional questions that will help our team ascertain the how, when and what course of action will need to be employed for your company’s success. Also you will get a better idea of who we are. From there we will send you a video outlining your solution.
Q: Why is search engine optimization such an important thing for a local company?
A: The short answer is more Customers, Clients and Money. By optimizing what the search engines see about your company website, your digital properties will be shown to more people looking for your product or service. The end goal we have for you is to accomplish your goals for success.
Q: I have a web site, isn’t that all I need?
A: Having a web site is a great start. If your site is not optimized in a very specific fashion. The search engine algorithms will not see your website in a way that will allow it to show up (rank) on the first page of the Google search results. In fact, your website may not show up in the first five pages or it may show up in categories that are not profitable to your company.
Q: If I have a web site do I really need “social media”?
A: We highly recommend social media for our clients. There is a certain expectation that many of your customers will have. That expectation comes from an assumption that a reputable, trustful company with authority should have them. Also, social properties have a great deal of power. When used properly some of that power gets transferred to your website.
Q: What is schema and why is it important?
A: A simple definition of schema is, information about information.” An example of schema is the serial number on your smart phone. If your phone broke the serial number would identify the exact model information so the repair man could fix it. One of the best ways to optimize your web site for the internet is to provide information inside the code of the website pages. That code (schema markup) will inform Google or Bing that the name of your company (is a company) not the name of a person, or a street, or a movie. Think of the noun Webster. That word could easily be the name of a person, place or thing. ex. Mr. Webster, Lake Webster, Webster St, Webster Dictionary.
Q: Do we have to change our logo or color scheme to be an Authority Brand?
A: No that is not a necessary step to be seen as an Authority Brand. All search engines zero in on a specific set of criteria to see a company or business website as an Authority Brand. As an example, think of how you would expect the office of a renowned doctor or lawyer to look like. You may see a large hand carved desk with an equally impressive arm chair behind it. A few fancy, expensive looking paintings on the walls. Maybe a plush rug on the hand oiled oak floor. In the digital realm a similar look is desired by search engines like Google. Only it is based on your complete digital foot print and how it all meshes together based on their best practices and rules.
Q: Why does Google get referenced so much when search engines are talked about?
A: Google controls the vast majority of the search engine market. Up to 70% of the desk top and up to 89% of the mobile search market. Essentially Google wrote and is still writing the “book of directions” on how to have the best probability of being number one on the search engine results page. We follow those directions and best practices with great success.
Reach out to Baffman Media for all your questions about search engine marketing, search engine optimization, social media, and website optimization right here.
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