Medical Will Be Harder To Rank
The “Symptoms Search” program of Google’s and the Mayo Clinic team up to help people but may end up hurting doctors in the mean time.
Medical directories and sales pages fight to make it to the first page of the search engines because it makes money for them in several ways. Directories charge Doctors to be in them. They often rank way higher than all of the Doctor website’s that they charge for.
From experience we have found that many people get upset from clicking so many times to find their doctor’s website. Those clicks can also generate income for the Directory website.
This plan will upset the search engine rankings. At least rearrange them pushing the doctor websites even further down in the search engines. Below is an exert from the Consumers Guide News Letter.
We all do it. At the first sign of illness we head for the internet and Google our symptoms.
What we find, of course, could be almost anything. Credible medical information is often mixed in with some highly questionable advice – advice that may not be vetted or from a credible source. Sometimes these questionable sites rank higher than those from the National Institutes of Health (NIH) or other trusted sources.
Back in 2014, researchers at the University of Florida published an interesting study that broad topic searches, such as “ear infection,” produced a search string in which more credible sources ranked higher.
But a search for more specialized and esoteric topics, like vaccines for newborns, produced a string where blogs and forums on the topic ranked higher. Most of the people posting opinions hadn’t gone to medical school.
Google’s Symptom Search
Will the Mayo Clinic be the first in the search engine results when it comes to medical searches? We will have to see for ourselves through testing. We have a team that investigates and tests SEO related data everyday.
The Mayo Clinic is taking steps that it hopes will place its advice in a more prominent position In cooperation with Google Mobile Search, the Clinic is having its experts write concise descriptions and advice for a wide range of specific medical issues to be disseminated through a new feature called Google Symptom Search.
A symptom search using ordinary, non-medical terms will show a list of related conditions. A search for “headache” will show an overview, and provide links to self-treatment options and advice on when it is a good idea to seek help from a healthcare professional.
Mayo Clinic has enlisted teams of doctors and expert clinicians to assemble and vet the information. The goal is to get good information to consumers quickly, using the way they are most likely to seek it.
The Clinic says Google will navigate searchers to the information that may include details about how common a condition is, risk factors, and suggestions on when to seek medical care.
Mayo Clinic Verified By Google
“Providing reliable and accessible health information at the digital consumers’ initial point of need — such as through Google search — is a natural extension of Mayo Clinic and our health information website, MayoClinic.org,” said Sandhya Pruthi, M.D., chief medical editor, Mayo Clinic Global Business Solutions.
For its part, Google reviewed the information provided by Mayo Clinic and verified it with independent medical authorities.
The new feature also comes with a disclaimer. Mayo Clinic says the information it provides online is not intended to be medical advice or a diagnostic tool, and it is presented for informational purposes only.
Doctors Please Read
Baffman Media has the technology and resources to keep your site on the first page of the SERP’s don’t worry. If you do not have your practice in our hands, talk to the company that does. Make sure they are aware of the change coming and that they already have a plan in place when the Axe falls.
We do not believe in chasing the Google algorithm. Baffman places your company where Google is going.
Give use a call tool free at, 800- 585- 5201