Search Engine Optimization Explained

Our sole purpose is to help companies and businesses reach their vision of succeed and gain security in their market, by ranking websites and other digital assets. Like face book business page, videos or any other medium that a company relies on for customer outreach. We know the probability of getting new customers to buy goods or services increases dramatically with an optimized website and a data driven search engine optimization program.

optimum key words for successfull seo

Search Engine and Website Optimization

Most business owners we encounter, have a general understanding of search engines and how they work. But, totally understanding modern, scientific SEO technics can be way to time consuming and way to boring for most people. We love it. This all we do.

What is really mind boggling to us, is the incredible amount of consumer traffic that’s online searching for the solution to a service or product need, every minuet of every hour, of every day, every month. There are approximately 100 billion Local Searches for goods and service needs every month.

And, people search for everything. To find answers to questions. Where to eat dinner. How to hire a plumber. What plumber to hire. Reviews for a new Dentist. Shopping for gifts. Buying new cloths to buying a new car or even a house. People search for small everyday purchases to hiring services to the biggest purchase of their life.  The internet is the place to go. It is the place to showcase your business, your goods or your services. It is the best place for most companies to focus their customer outreach.

SEO and Your Website

We rank websites, business profiles, social media and videos at the top of the search engines in the categories that will have the highest probability of financial return. Baffman Media does that by looking at a company’s entire digital foot print in a holistic way. Your digital foot print is seen by search engines as one hole thing. Most people and companies see Face book as one thing and their website as one thing and Linked in as one thing, and so on. Baffman reins in all of your “digital stuff”, makes sense of it, and presents it to Google the way Google wants to see them. And, we do that in an accelerated fashion that stays within the “best practices & optimization” guidelines set forth by the top three search engines. We follow Google’s rules because they are the leader in the search engine market. In most cases, other search engines follow the same rankings that are on Google.

Our process starts with Discovery. That information gives us the necessary map of what has or has not been done with a website. We learn where your business is in the eyes of the search engines. We also learn where you are at with your business and where you want to go. By understanding a company’s pain points, we solve them. By understanding the vision of success, we help you achieve it. We build a blue print that will outline how, why and when we take certain actions on behalf of a client site.

Below is a list of the most common areas, in our experience, that need attention. However, there are more optimization factors that are employed depending on your industry, business and company type.

Common Search Engine Optimization Functions:

  1. Analyze the back end of your website for any problems that may negatively impact your search rankings. Like outdated code, mobile responsiveness, image size (compression ratio), alt image tags and slow loading pages.
  2. Check for the proper meta data and schema markup according to provisions and google developers structured data languages. The exact “schema code” depends on your type of business and website.
  3. Check for any penalties or filters that may have incurred from improper SEO done with or without your knowledge.
  4. If we find improper actions have been levied on your website, we fix them or get them rectified.
  5. Prepare your site for new “search standards” that are being implemented. Some types of old standards will penalize your site. A penalty can nullify all of the positive search optimization that has ever been done.
  6. If you do not know the best key words or phrases to rank for to generating revenue, we can help you.
  7. Make the necessary on page changes to further optimize your website for the search engines.
  8. We can evaluate your site for common conversion and user experience issues and advise accordingly.
  9. Create of all the “Rich Snippet” requirements, inserting proper meta data and code into your website.
  10. Verify all of the on page site citations and repair when needed.
  11. Authenticate your “Google My Business” data and verify the listing. We will fix all of the related problems.  Of course if you are not in the listings, we will get you in.
  12. Build relevant citations from trusted sources for higher domain and page authority. All websites need good domain authority for the search engine computers to think of you like a trusted brand.
  13. Build all relevant social media sites if needed, and optimize them for search engines and your customers. Some of these can include Facebook, Google plus, Linked In, You Tube, Twitter and Pintrest.
  14. We only build websites that bring the highest probability for you to get customers and build good will in your market or industry. If the foundational code of your website is out of date, we can have a modern site built for you.
  15. Ultimately, teach the “search data base” who, what, where, when and why – you and all of your digital assets mean, stand for, how they link to each other and what it means to your business.
  16. This is only a list of the most common SEO areas. We will identify all of the necessary actions required for your website to rank on page one for your most relevant, revenue generating key words.

The Power Of  Optimization and the Internet

With our deep understanding of proper optimization with modern SEO, both on page and off, our clients experience an imposing boost in organic search results. “Organic traffic is king” and so far, there have been no signs of that changing. However, “Content is Queen” and will only help build authority and trustworthiness. After all, when consumer traffic lands on your site, you want to give them a reason to take action.

The way our team will handle your digital assets, you will rank in the top 3 organic listings if you follow our instructions. Given the proper recourses, a no.1 ranking is very possible even for highly competitive key words. All of our clientele have found the return they get from our data driven SEO work, is much better than any form of paid advertising they’ve done.

*Remember this, “proper SEO and website optimization will give you a sustainable return on your investment. You will own all of the visibility, success and growth you receive from your SEO campaign, unlike paid advertising”.

Let Baffman Media help you accomplish your vision of success!

Go to the Discovery Page now. The information you provide will start the conversation. Allowing us to prepare a free video review outlining the steps we would take to help you realize your business goals. Baffman Media | Search Engine Marketing | SEO Baffman
6617 Park Avenue Suit C Michigan MI 48101 5 5 1 18 Search Engine Marketing and SEO Company Specializing in search engine optimization and website optimization and authority brand building services Mo-Fr 09:00-17:00 Sat 11:00-17:00 $$$$ (800)585-5201 42.257399 -83.207153 Joseph Baffy

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