Information relating to SEO, Google & other aspects of data & data gathering that will affect how strategies will need to change. Local & National business.

There are many changes in the Search Engine Marketing world that can affect how your business website is seen and ranked by search engines. Some of those can be a major update to Google’s ranking algorithm or a seemingly benign thing like a new app on an Android or IOS mobile phone. How consumer information is gathered is just as important as how search engines use that information to shape the changes made to the website ranking process.

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What Is On Page SEO In 2018

4 Most Relevant On Page SEO Factors in 2018

What-is-on-page-optimization

Optimization is Necessary for Proper On Page SEO

On Page search engine optimization in 2018 will be based on 4 very specific factors. Lets break it down to the fundamentals.

  1. 1. The value of your website content.
  2. 2. The relevance of your site content in relation to search queries.
  3. 3. The meta data, markup and code in your website.
  4. 4. The website structure and user experience.

Many SEO experts lump these 4 factors into one category called “on page SEO.” Lumping it all together is ok for the convenience of conversation between two experts talking.

But not for the lay person. If you are not well versed in the terminology used in the SEO or internet marketing profession, it can quickly become confusing.

On Page SEO is the process of creating a page or post that is “Optimized” for search engine computers and website visitors with specific goals or outcome in mind.

It is absolutely necessary to provide valuable information to our website visitors and make that information very easy for search engine computers to understand.

*By making our specific business goal and website content easy for search engine computers to understand accurately, the search computers can asses and rank that page/post (The Entire Site) for Key Words or Key Phrases appropriately compared to similar content.

Providing valuable content, easy to navigate website, your website visitors will be much more likely to take the desired action. Whether that is picking up the phone, filling out a form, purchasing your goods or services or enjoying your content and returning to your site for more.

The Value of Website Content

The title of your page serves two important purposes. First it tells your audience what your page is about. The second purpose is to give the search engines key word(s) or key phrases to index your page for evaluation and ranking for serving up your page/post as an answer to a search query.

Structure the content of your page/post to guide your visitors in a natural, logical fashion through the content. By doing so, the actual content will provide a large portion of information to the search engine computers to understand the context of the content and evaluate it comparatively to other sources with similar content.

  1. Provide content that you believe will be valuable to your readers not just search engines!
  2. Break down the subject into sections that will guide your reader and the search engines step by step through your page with descriptive headings.
  3. Use key words and phrases naturally throughout the page. Don’t force them onto the page for the sake of thinking, the more the better.

On the contrary, using key words in an un-natural fashion is a quick way to be over-optimized and get a penalty or get filtered from the search engine results page (SERP). Also, There isn’t a magic word count number that applies to content creation. Use the amount of words needed to create “value” for the visitor or consumer.

Relevance of Website Content in Relation to Search Queries

Google wants to offer the best services to its users, and that includes displaying the most accurate results against their queries. The search engine aims at providing quality information, and answers to search queries.

If you create the best piece of content ever, but no one is searching for it, then most likely it will not be shown to “searchers” because is will not be relevant. Example, If you have a Law Firm business site that caters to serving other Lawyers, use the language in your content that Lawyers would use when searching for your service.

Relevance also extends to the other websites that link to your site. A fishing website linking to a Law Firm site will not help search engines evaluate the “relevance” of the Law Firm’s website content.

Meta data, Markup and Code in Your Website

This is much more important in 2018 than it has ever been. Why. Because in many content management systems (CMS) we have the opportunity to further bring clarity and relevance to the website through the areas behind the visitors eyes but readable to search engines.

One good example of this is the ability to add information to images and graphics on a website to further explain what, why, when and how the image relates to the website and the content and the goal of the website.

For example, a business website that uses images (or video) can imbed the location of that business into the image or video. By doing so, that image or video will point to that businesses website (or map listing) in the search engines results.

Taking that concept a step further. If you sell or make the best widget, and name your image properly. If an image search query is made for that type off widget, your image has a chance to show up in the search results and lead the searcher to your business website.

There are literally dozens of these types of optimizations that can be done in the code of your website to further bring relevance, authority and trust to your website and in turn to your business. Recently, the importance of having an SSL certificate has come into play. The SSL Cert is needed for the entire site not just a page or post.

Website Structure & User Experience

Having an up to date code base and content management system will help your website management team use modern standards and best practices. This will make it easier for them to follow your SEO Teams direction and engineer a website that will produce your company’s intended out come.

It is imperative in 2018 that a business have a “mobile first” AMP compliant website, as well as, a mobile compatible website working together. Google has made it clear that they have moved to a mobile phone first search engine. Accelerated Mobile Pages (AMP) should not be an after thought. “More than half of all web traffic comes from smart phones and tablets”, says Google.

User experience can be summed up easily. Make it easy for your consumers and visitors to understand your content and easily navigate your website on all screens. That includes phone, tablet, laptop and desk top.

How Long Does it Take to Perform On Page SEO?

The time it takes to implement on page search optimization will depend on several conditions.

  1. The size of your website.
  2. The amount of factors that need attention.
  3. The type of website you currently have.
  4. The content management system and code of your site.
  5. The type of content on your site.

A five page local services type website could take a day or 3 weeks depending on the “conditions” of the website. If the images need updating and the text descriptions need a major overhaul or the base code is outdated it will take longer than a website that is in better shape.

An ecommerce site has many more moving parts than a local business website. If the e-com website has 20 pages or 200 pages it will make a big difference in the time of completion.

We have a page that breaks down some of the on page optimization tasks and lists the 15 most common SEO issues that we see happening that applies to most types of websites.

Our On Page Project Based Strategy

We do not use a one size fits all model when we approach a website project that needs on page search engine optimization. Just like there are different types of websites there are dozens of different tactics that can have a potential positive influence on your website.

However, tactics do not equate a strategy. The strategy dictates the tactics.

For communication purposes we use an acronym to explain our optimization practices. How we choose the proper tactics or options that have the highest probability of success is based on this acronym.

The Acronym is DA3F

DEFINE – We need to define exactly what the desired outcome is. Some of that will be dictated by modern web standards and best practices. And, the rest will be defined by the clients needs, goals and budget.

ANALYSE – In this phase we break down exactly what needs to change or be updated and pick what tactics will be a part of the overall strategy.

FIND – We find each and every area that can be optimized.

FIX – Based on analysis and client budget, we fix issues starting with the areas that have the biggest return.

FINISH – This is easy. We execute the necessary tactics based on the over all strategy to achieve the desired outcome.

Having a proven, structured system to operate in gives our clientele an unfair advantage.

First off, a strategy without parameters and structure will not have a very good chance of providing consistent measurable results.

Secondly, our proven structured system offers an easy barometer for clients to measure the return on there investment and gauge there budget appropriately.

If you are interested in having a conversation about getting your business found by the folks that you want to find it, you are welcome to call us Tool Free: 1-800-585-5201  

Thank you for your time, Joseph

https requires an SSL Cert

Does Our Site Need a SSL Cert?

How do I know if Our Website Needs a SSL Cert?

https requires an SSL Cert

https Protocol Requires an SSL Certificate

There has been a lot of talk over the years in the Marketing and SEO community about the advantages of having a SSL Certification for a business website. There have been many unsubstantiated claims that a SSL Cert would help a website’s ranking. In general, that has never been true until now.

Recently, Google said that their Chrome browser would start to warn users that visit a website that doesn’t have a SSL Cert, that the website is “not safe and do not input any personal information on it”.

If you answer yes to any one of these 5 questions then you need an SSL certification for your business or company website. *The Authority and Trust Benefits far out way the temporary inconvenience.

  1. Do we ever intend on accepting money through our site?
  2. Will we ever ask our visitors for any type on personal information ex. email?
  3. Will we ever implement a sign in policy ex. username and password?
  4. Do we want to make our website more secure for our users in general?
  5. Do we want to make our site harder for 3rd party bad guys to manipulate?

If your business website is currently doing or will be doing any of the above 5 items, then your business website needs a SSL Certification. If you plan to accept money in any way through your website, then having an SSL Certification is a must. If for example, you know that your website will only be “blogging” about assorted topics, then a SSL cert is not mandatory.

Even if you are asking your website visitors for a first name and email to sign up for a newsletter, it’s a very good idea to get a SSL Cert now.

Why is a SSL So Important Today?

As of 9-1-2017 Google has made it clear that all non-SSL sites will show a “not secure” notice to your site visitors if you don’t have a SSL Cert. Regardless of what type of website your company is currently using. SSL means Secured Socket Layer. What it does and proves is more important than what it all means.

A trusted SSL Provider and a proper SSL Certificate work together. They create a secure connection between a consumer’s browser and website and an Authentication that your business is “your business” not an imposter bad guy.

Increase the Authority and Trust of Your Brand

Having your site set up with a SSL will boost the Trust and Authority of your website and Brand in 5 very important ways.

  1. The trust and authority of your site will increase. The search engine computers will see your site favorably having a boost in SEO value.
  2. Your visitors will feel more secure on your site. They will not leave because of a “Not Secure” warning.
  3. Your consumers will trust your site more. In turn, your brand will be trusted more.
  4. The more trusted your brand is, the more your consumers will see you as an authority.
  5. The more Authority and Trust your consumers have in your brand, the more they will buy and promote your product or service.

What Does a SSL Do?

The main reason websites use an SSL cert, is because they need to keep personal or sensitive information that is sent across the Internet encrypted. That means the information your visitors see and the information they give (like email sign up, credit card use) is through an encrypted connection between the visitor’s browser and your website.

When your business obtains an SSL certificate, another type of protection called a server certificate is also issued. This certificate acts as a mediator between browsers and SSL servers to show that the SSL certificate provider can be trusted.

That your business website is safe to use. Your business is verified authentic. Your consumers are guarded against impersonators and phishing scams. Your data and customers data is safe!

What Does an SSL Look Like?

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https:// protocol served by SSL

Look in your browser address bar. If the website address starts with a https, then that site has a secured connection. If it starts with a http, then the site doesn’t have a secured connection or SSL Cert. Some web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured.

This means that they will trust your website more when they see these cues. Visitors will be more likely to buy services or products from you. Or, sign up to a newsletter. SSL providers will also give you a trust seal (if you want one) that may instill more trust in your consumers.

When Should You Get an SSL Certificate?

We strongly believe that you should get your site secured with a SSL Cert as soon as possible. Our experience has shown us repeatedly that most business owners Will NOT move fast in this direction. Unfortunately, for those business owners, they will fall behind.

Behind in consumer trust, authority and SEO rankings. That will show up in their bottom line. The companies and business owners that are proactive will see a boost in their online generated revenue. Maybe not immediately, but as the procrastinators fall further from ranking grace, the action takers will come out ahead.

Action taking business owners will always come out ahead of the pack if the actions go in the proper direction. Getting a SSL Cert. is the proper direction.

Take action  today.

Thank You for Reading,
Joseph
Baffman Media

Baffman seo more important than ever do to mobile phone ad blocking

Search Rank More Important with Mobile Ad Blocking

SEO is More Valuable Than Ever

A report I read in Consumers Guide has stated that mobile advertisers are having trouble with ad blockers. With so many people using them, new ad methods are being sought.  Most people feel that they are being interrupted when they are searching on their phone and ads pop up and stop their flow. Some folks are complaining that ads are even causing their phones to crash.

Baffman seo more important than ever do to mobile phone ad blocking

Mobile Phone Ad-blocking On the Rise

Reading is my preferred way to get up to speed with the news. If I have time I will watch a video but almost never live TV.  Commercials and advertisements are why. The TV show I watch gets recorded to our DVR. That way I can fast forward through the ads. That cuts down a 1 hour show to 38 minuets or so.  Below is an exert from the Consumers Guide website post about mobile ad blocking and how many people use it.

Mobile Ad Blocking by the No’s

According to a new report, 419 million people (22% of the world’s smartphone users) are now using mobile ad-blocking technology.

PageFair’s ( pagefair.com) numbers also indicate that 408 million people are using mobile browsers that block ads by default.

Smartphone users in China account for 159 million instances of mobile ad-blocking, while India is home to 122 million people using browsers that block ads.

Mobile ad-blocking isn’t as quite as prevalent in Europe and here in North America, where there were 14 million monthly active users of mobile ad-blocking browsers as of March 2016.

Mobil Advertiser Troubles Can Help SEO

Nancy Hill, CEO of 4A’s, says these numbers validate a long-standing concern in the digital media industry. The report also highlights a need for advertisers to rethink their marketing strategies.

“Consumers are pushing back on mobile and online ads,” said Hill in a statement. “Now is the time for advertising professionals and marketers to take a hard look at ourselves to understand why consumers are not responding to these types of ads, and figure out how we can correct the issue to better engage with the consumers we’re trying to reach.”

Search Engine Optimization Value Up

Optimizing your website for search is more important than ever. The trend to block ads will only continue to become the norm as consumers continue to block or click away from advertisement disruptions. The first page of the search results will become even more important. If ads are reduced, there will be more screen real-estate for organic results. Possibly opening up a few more slots. Showing up above the fold will be necessary.

As an expert in SEO, we understand “consumer intent.” When a potential customer is searching for a product, watching a music video on You Tube or reading a magazine, they don’t want to see a commercial about life insurance or an entrepreneur selling something from his back yard. We know that and it appears, advertisers know it too.

Consumer intent is what search engines have been trying to master since day one.  Google is the leading search engine provider and they are really good at serving up the best answers to consumer inquiries. That is why we concentrate on their search engine. Our Google search optimization strategy works for on the other engines like Bing and Yahoo.

Optimizing for Intent

Because we understand user intent, we optimize your website for search using key words and key word phrases that will help the search engines serve up your website when your potential client “intends to” visit a website that has your product or service on it. If your digital assets are in our care, your company website will have the highest probability of being one of the top results on page one.

The first step to get above the fold is to head over to our Discovery Page. Answer the questions. IF you would rather call us in lue of, sending it through email, please write the answers down in a note pad.  Without at least that base information to start the conversation, we will not be able to offer you a complete analysis of your digital properties.  We only offer solutions that will solve your problems. So be prepared to share so we can both determine if we are a good fit for each other.

We are looking forward to hearing from you.

Call us toll free at 1-800-585-5201

allo app by google for android and ios

Google Allo – The Smart Messaging App for Android & iOS

Google’s new Messenger app, Allo

Released on the 20th, Google Allo, is a new smart messaging app for Android and iOS that helps you say more and do more right in your chats. Google Allo can help you make plans, find information, and express yourself more easily in chat. “The more you use it, the more it improves over time,” says Google. I bet it will be on the new Google branded phones.

Human Interaction to Each Other and the Webb

The more Google knows about human interaction with each other and the internet, the more “insight” Google has into the mind of it’s users. Data alone is not why Google has such a dominating share of the search engine market. They have the ability to use the data they collect and predict what people want. After all, Google’s mission has been to help people find what they want in a fast, accurate fashion. Eventually Google will know what you want before you know. Allo will help them even more with mobile based search queries. Learn more about our SEO here.

Allo comes with a Personal Assistant

In Google Allo you will also be introduced to a preview edition of the Google Assistant. With your Assistant in Allo, you can have a conversation with Google. Ask it questions and let it help you get things done directly in your chats. You no longer need to leave a conversation with friends just to get an address, share your favorite YouTube video, or pick a restaurant to meet for lunch.

Just type @google to bring your Assistant into any group chat. And of course, you can also chat one-one-one with your Assistant in Allo if you all of your friends are busy.

Google Assistant can help You in the Google Allo app:

  • Make plans with friends. You can easily move from discussing dinner with friends to making plans for the night, right in your chat. Just add the Assistant to your group chat and ask for movie times, local restaurants and more. You can also research travel destinations, flights and hotels together with friends.
  • Get answers. Get the latest info on everything from news, weather, traffic, sports, or your upcoming flights status. Ask the Assistant to send you daily updates on the information you care about.
  • Have some fun. Ask your Assistant to share that funny YouTube video or play games with friends right in your group chat — for instance you can compete to guess a movie title based on a series of emojis.

The Google Assistant is the next chapter in the journey Google has been on for many years to assist people in their everyday lives. They are starting with a preview edition to show you just one way that your Assistant will work for you in chat.

Over the coming months, your Assistant will be available in more Google products, working seamlessly throughout your day at home or on the go. The Assistant will initially be available in English, with more languages coming soon.

Incognito Mode has Extra Security

“All chats in Google Allo are encrypted using industry standard technologies like Transport Layer Security (TLS). But we went a step beyond this and we created a mode within Google Allo called Incognito (h/t Chrome). When you chat in Incognito mode, messages have end-to-end encryption and additional privacy features like discreet notifications and message expiration”, says Google.

Way to go Google

With more competition in the virtual assistant market, Google is stepping it up with an integrated system that will compete with the likes of Echo, Siri and Cortona. If Allo works as good as Google Search, the competition will be minimum.

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Waze App San Francisco from Google

Going My Waze

Google is using it’s Waze app to link up riders with drivers who are headed the same way. In the San Francisco area users are able to use the app to get a ride with a driver that is going the same way they want to go. It is more of a car pooling thing than a taxi type app.

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Waze App in San-Francisco

Until now the test was restricted to the employees of pre selected companies in the San Francisco area. But, reports confirm that starting this month the service will be open to everyone in the Bay Area.

The main difference between Waze and apps like Uber and lyft is in the “ride share” model. Uber is more like a taxi service and so is Lyft.

Waze is basically just trying to fill empty seats on vehicles that are already going to a destination. Google has priced the Waze ride at 54 cents a mile at this time.

Waze App is not new

Waze is already well-established as the commuter’s friend. It basically helps drivers avoid traffic back-ups and find alternative routes, using input from other users. Drivers like it, but some neighborhoods are experiencing increased cut-through traffic on residential streets.
The Waze experiment is unique to the U.S. The model has been in use in Israel for the last year or so. Waze was developed in Israel and purchased by Google in 2013.

In another departure from the Uber/Lyft model, Google will reportedly not be vetting its drivers, relying instead on reviews from consumers to weed out bad folks. Anyone with the Waze app can sign up to be a driver.

Search for a Ride with Waze

So much of the traffic data that is available in the Waze app is user generated. Meaning, that many of the users update the traffic conditions as they travel. That is the appeal. Because honestly, who likes to get caught in a traffic jam. The more user information that Google can collect the better they will be able to serve the users of the app.

Search engines work on the same principle. It is the feed back of users and user interaction the fuels the engine. I have no predictions at this time but, the more Google can get out of a map application the more influence they will have over the same users that are helping Google accumulate such mass amounts of data. For now lets just say the Waze app has the possibility of helping our planet and helping folks get around town. Oh, and the driver gets a little gas money.

If you are intrested in how search engines might affect your company, please give us a call. We get excited talking search engines and how we have harnessed their power to help our clients move up and prosper.

Thank You, Joseph Baffy

The Nexus smart phone shown front and back with Android software on it

Google Phone Is Coming

Ba-By Nexus – Google Phone Is Coming

Mobile search is changing yet again. The Nexus name has been part of Google’s branding for 7 years. The flagship smart phone will go the way of the Dinosaur and be replaced with a Google branded Android 7.0 Nougat smartphones.

What does that mean to your Company?

From the news report that came out, Google will ax the Nexus name starting with this year’s Marlin and Sailfish Android 7.0 Nougat phones. They will not display the Nexus name on the smartphones. They will not be giving any credit to HTC. The company that is actually designing and producing this years crop of phones for Google.

A smartphone controlled by Google will change local search even more.

Why should your Business care?

Well from a search engine stand point, this very important. Specially concerning mobile search. Google CEO ,Sundar Pichai said earlier this year that the company would “invest more effort” to be “more opinionated about the design of it’s phones”

Google already controls and estimated 86% of the Mobile Search Market. If they get millions of smartphones into the hands of the consumer that is “customized” with Google applications, their strong hold over mobile search will be concrete and most likely impenetrable.

Pichai hinted back in June that the company would “thoughtfully” add more features on top of the Android platform and that “there is a lot of software innovation to be had.”

The bottom line to mobile search

In one word, control. In 2 words, mobile first. That is the fast moving direction that Google has headed since June this year. Soon there will be large smartphones with Google branding on the back. Google software inside. A Google assistant telling us what to watch, where to go and so much more importantly to local companies, what to buy and from whom. If you need help reaching your company’s potential, give us a call or get started here right now.

Thank You, Joseph Baffy

 

synptom search hurts doctors

Symptom Search Google and Mayo Clinic

Medical Will Be Harder To Rank

The “Symptoms Search” program of Google’s and the Mayo Clinic team up to help people but may end up hurting doctors in the mean time.

synptom search hurts doctors

Doc’s might get hurt with Symptom Search

Medical directories and sales pages fight to make it to the first page of the search engines because it makes money for them in several ways. Directories charge Doctors to be in them. They often rank way higher than all of the Doctor website’s that they charge for.

From experience we have found that many people get upset from clicking so many times to find their doctor’s website. Those clicks can also generate income for the Directory website. The bottom line is the main concern for many directory sites not the health and wellness of their visitors.

This plan will upset the search engine rankings. At least rearrange them pushing the doctor websites even further down in the search engines. Doctors get hit up early in their careers to rent a website. It seems like a good deal because a new doc has so much on their plate to even think about a site. These websites are rented from a provider that shares the same media on all of their “client websites”. This creates several problems for the site right at the get go. Rather than discussing the negatives of renting, lets look at why it is better own.

Building Value into Your Practice

Unfortunately, Most doctors are way to busy to look into what it takes to get a website.  Below are 11 compelling reasons why it is the right choice to own your website rather than rent.

  1. It builds a real monetary value in their practice.
  2. It builds brand recognition into their practice.
  3. Creates trust in patients looking for a doctor.
  4. Build authority in their field or specialty.
  5. Puts their practice on the map (literally).
  6. Allows the doctor to take control of what is found online about them.
  7. Over time, it is much less expensive.
  8. If the company you rent from quits, you lose your site.
  9. You have legal ownership of your website URL
  10. Your medical practice & website build real value for your patients and business.
  11. You own all of the results of your search marketing.

Helping local Doctors be found easily when a search is made it is one of our primary missions as an SEO agency. We would like to make a difference for people that need medical help. Searching for and finding a Doctor that can help you when you need help should be easy.

Below is an exert from the Consumers Guide News Letter.

We all do it. At the first sign of illness we head for the internet and Google our symptoms.

What we find, of course, could be almost anything. Credible medical information is often mixed in with some highly questionable advice – advice that may not be vetted or from a credible source. Sometimes these questionable sites rank higher than those from the National Institutes of Health (NIH) or other trusted sources.

Back in 2014, researchers at the University of Florida published an interesting study that broad topic searches, such as “ear infection,” produced a search string in which more credible sources ranked higher.

But a search for more specialized and esoteric topics, like vaccines for newborns, produced a string where blogs and forums on the topic ranked higher. Most of the people posting opinions hadn’t gone to medical school.

Google’s Symptom Search

Will the Mayo Clinic be the first in the search engine results when it comes to medical searches? We will have to see for ourselves through testing. We have a team that investigates and tests SEO related data everyday.

The Mayo Clinic is taking steps that it hopes will place its advice in a more prominent position  In cooperation with Google Mobile Search, the Clinic is having its experts write concise descriptions and advice for a wide range of specific medical issues to be disseminated through a new feature called Google Symptom Search.

A symptom search using ordinary, non-medical terms will show a list of related conditions. A search for “headache” will show an overview, and provide links to self-treatment options and advice on when it is a good idea to seek help from a healthcare professional.

Mayo Clinic has enlisted teams of doctors and expert clinicians to assemble and vet the information. The goal is to get good information to consumers quickly, using the way they are most likely to seek it.

The Clinic says Google will navigate searchers to the information that may include details about how common a condition is, risk factors, and suggestions on when to seek medical care.

Mayo Clinic Verified By Google

“Providing reliable and accessible health information at the digital consumers’ initial point of need — such as through Google search — is a natural extension of Mayo Clinic and our health information website, MayoClinic.org,” said Sandhya Pruthi, M.D., chief medical editor, Mayo Clinic Global Business Solutions.

For its part, Google reviewed the information provided by Mayo Clinic and verified it with independent medical authorities.

The new feature also comes with a disclaimer. Mayo Clinic says the information it provides online is not intended to be medical advice or a diagnostic tool, and it is presented for informational purposes only.

Doctors Please Read

Baffman Media has the technology and resources to keep your site on the first page of the SERP’s don’t worry. If you do not have your practice in our hands, talk to the company that does. Make sure they are aware of the changes coming and that they already have a plan in place when the Axe falls. We are happy to help you find out if the proper measures have been taken to ensure your business website is working for you.

We do not believe in chasing the Google algorithm. we take your company to where Google is going.

Give us a call tool free at, 1-800-585-5201 or Find Out Now 

Thank You, Baffman

Baffman Media and the google 2016 preformance summit

Mobile First World

Mobile First & AdWords~

Baffman Media and the google 2016 preformance summit

Google Performance Summit 2016

Today I had the chance to see the Google Performance Summit live stream event. It was made abundantly clear that “the shift to mobile is no longer a change on the horizon. It’s here, says Google’s senior vice president, ads and commerce, Sridhar Ramaswamy.  The summit was all about mobile use by people throughout their daily moments in life situations. Google called them “I want to know, I want to go, I want to do and I want to buy.” They presented each one of these moments and responded with a well thought out scenario how the new mobile first ad words platform is going to help satisfy their needs.

Below is a list of bullet points that I got from Search Engine Land. They have a great detailed read about the Summit.

  • Google announces significant changes to AdWords bidding and text ads
  • Google AdWords to break up tablet & desktop and enable a mobile base bid
  • Official: Google to roll out Expanded Text Ads for all devices
  • Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps
  • Google has measured 1 billion+ store visits from AdWords ads globally
  • Google to expand “Store Visits” online-to-offline foot traffic measurement
  • WATCH: Google lets you speak in natural language & get analytics reports
  • Google is completely redesigning AdWords: Offers first peek
  • Google confirms live demo of new AdWords redesign will happen on May 24
  • Google now handles at least 2 trillion searches per year

As you can see this is quite a menu of items that were talked about and demonstrated on the beautiful, giant, wide screen Google used.

How will Mobile First affect SEO?

There were many statistics used to drive home Google’s various points. There are three of those stats that really struck me.

  1.  Google handles at least two trillion searches per year.
  2.  Close to half of that 2 trillion is from mobile and tablet.
  3. One third of “Local Searches” are made on mobile. (21,000 searches per second approx.)

That is really very impressive. But, how will that affect our clients and soon to be clients. After all that is the most important question to us. Don’t worry clients, we got it covered. We always test our client websites for mobile compatibility. We use web developer tools to do that and we also look up our client websites on a laptop, tablet and phone (Android and Apple). The proof is in the pudding so to speak, so verifying websites on a real device is the best test.  We also build dedicated mobile web-pages for those that need them.

We received an extra amount of phone calls today asking directly if we had to change our SEO strategy because of the summit news. The answer is a resounding no. No, we will not have to change the way we optimize a website for search engines. No, we will not have to change the way we go after key words and no we will not change the aggressive strategy we employ in our authority brand building program.  We have, and will continue to move our clients digital assets toward where Google is going and not just where Google is.  That is one of our biggest differences as a top level Agency.

Final thoughts on Mobile First

Because we are continuously monitoring the changes Google makes, big and small. Todays news was not a surprise in any way. It is not a secret that people use there mobile phone constantly. I would have a hard time going back to a pager and my suitcase sized mobile phone that I left in my truck 80% of the time.  I don’t think that will ever happen! I hope. Change is a constant in our digital world.  The changes that are being made to the Ad Word program will help many businesses.

Because search engine optimization is our business, our focus is on staying ahead of the upcoming penalties and filters that will begin to take affect. We expect those to come on slow at first. But, will eventually become an issue for many sites. The new normal going forward will be to create websites that will easily fall in line with the new standards and best practices. Local businesses will need to be easily found and be user friendly on mobile devices.

Fortunately for our clients we do not depend on Ad Words directly for their success getting to page one in the SERPs.  We help get you there by helping you build a strong, value containing web property or, “digital asset” as I like to say. Google has and always will serve up websites that offer trusted, valuable content to their customers. By helping our clients do just that, we are in turn, helping Google give their customers the best results for their search queries.

That is a win, win, win situation. Our clients win, Google wins and we win.

Thank You For Reading, Joseph