Local Retail – Learn From Amazon
Brick and Mortar local retailers need to pay attention to the motives behind Prime Day and take note of the giant shift in consumer shopping. We love Amazon and our clients that entrust us with their Amazon rankings. But, we are on a mission to help local businesses get ahead and build a solid customer base.
Amazon’s Prime Day was bigger than last year and set a record for orders worldwide, says Amazon.com about Tuesdays second annual Prime Day event.
My Trusted Source
The following two paragraphs are from Consumers Report and Mark Huffman both of whom I regard very highly for their economic insights and their impartial reporting.
The online retailer says global orders were 60% higher than last year while U.S. orders rose 50%. Amazon says it also set a record for orders for Amazon devices, including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices. The company did not release any sales or revenue figures, as of yet.
Amazon launched the promotion for the first time in 2015, picking a day in July to serve as sort of a precursor to Black Friday. The purpose is to capture consumer holiday shopping dollars before they are spent anywhere else. It also serves to promote Amazon and also serves to promote Prime, since shoppers had to be members to take advantage of the deals.
Take cautious note of the above bold text. This is the 2nd year Amazon has set out to “capture consumer holiday shopping dollars before they are spent anywhere else.” I interpret that as, “before consumers spend their money at a local business”.
It is our mission to interrupt that plan. Not because we don’t like Amazon (they’re great at making products easy to buy) but by helping our local businesses and companies gain a big enough share of the market to thrive and grow. Not just my local people, but all of the local companies!
Shoes Toys Devices oh my
The company said it sold over two and a half times more Amazon Fire TV devices Tuesday than it did on last year’s Prime Day. Amazon said the Fire TV Stick was the best-selling Amazon device.
They said Prime customers bought more than two million toys and more than a million pairs of shoes. It took orders for 90,000 TV sets and hundreds of thousands of e-readers.
In the U.S., it was also the biggest single day for sales of Amazon Echo, the retailer’s voice-controlled audio system.
Find Help You Believe In
Hire an SEO and Authority Brand Building consultant that can work hand in hand with you, your web master and advertising team to ensure that all of your hard work and money isn’t wasted by getting lost in the crowd or drowned out by your competition. Learn about Baffman Media and learn about other agencies so you can move forward with a solid plan to get a big enough share of your market to thrive, grow your customer base and stop the worries.
Thanks for reading