What Is On Page SEO In 2018

4 Most Relevant On Page SEO Factors in 2018


Optimization is Necessary for Proper On Page SEO

On Page search engine optimization in 2018 will be based on 4 very specific factors. Lets break it down to the fundamentals.

  1. 1. The value of your website content.
  2. 2. The relevance of your site content in relation to search queries.
  3. 3. The meta data, markup and code in your website.
  4. 4. The website structure and user experience.

Many SEO experts lump these 4 factors into one category called “on page SEO.” Lumping it all together is ok for the convenience of conversation between two experts talking.

But not for the lay person. If you are not well versed in the terminology used in the SEO or internet marketing profession, it can quickly become confusing.

On Page SEO is the process of creating a page or post that is “Optimized” for search engine computers and website visitors with specific goals or outcome in mind.

It is absolutely necessary to provide valuable information to our website visitors and make that information very easy for search engine computers to understand.

*By making our specific business goal and website content easy for search engine computers to understand accurately, the search computers can asses and rank that page/post (The Entire Site) for Key Words or Key Phrases appropriately compared to similar content.

Providing valuable content, easy to navigate website, your website visitors will be much more likely to take the desired action. Whether that is picking up the phone, filling out a form, purchasing your goods or services or enjoying your content and returning to your site for more.

The Value of Website Content

The title of your page serves two important purposes. First it tells your audience what your page is about. The second purpose is to give the search engines key word(s) or key phrases to index your page for evaluation and ranking for serving up your page/post as an answer to a search query.

Structure the content of your page/post to guide your visitors in a natural, logical fashion through the content. By doing so, the actual content will provide a large portion of information to the search engine computers to understand the context of the content and evaluate it comparatively to other sources with similar content.

  1. Provide content that you believe will be valuable to your readers not just search engines!
  2. Break down the subject into sections that will guide your reader and the search engines step by step through your page with descriptive headings.
  3. Use key words and phrases naturally throughout the page. Don’t force them onto the page for the sake of thinking, the more the better.

On the contrary, using key words in an un-natural fashion is a quick way to be over-optimized and get a penalty or get filtered from the search engine results page (SERP). Also, There isn’t a magic word count number that applies to content creation. Use the amount of words needed to create “value” for the visitor or consumer.

Relevance of Website Content in Relation to Search Queries

Google wants to offer the best services to its users, and that includes displaying the most accurate results against their queries. The search engine aims at providing quality information, and answers to search queries.

If you create the best piece of content ever, but no one is searching for it, then most likely it will not be shown to “searchers” because is will not be relevant. Example, If you have a Law Firm business site that caters to serving other Lawyers, use the language in your content that Lawyers would use when searching for your service.

Relevance also extends to the other websites that link to your site. A fishing website linking to a Law Firm site will not help search engines evaluate the “relevance” of the Law Firm’s website content.

Meta data, Markup and Code in Your Website

This is much more important in 2018 than it has ever been. Why. Because in many content management systems (CMS) we have the opportunity to further bring clarity and relevance to the website through the areas behind the visitors eyes but readable to search engines.

One good example of this is the ability to add information to images and graphics on a website to further explain what, why, when and how the image relates to the website and the content and the goal of the website.

For example, a business website that uses images (or video) can imbed the location of that business into the image or video. By doing so, that image or video will point to that businesses website (or map listing) in the search engines results.

Taking that concept a step further. If you sell or make the best widget, and name your image properly. If an image search query is made for that type off widget, your image has a chance to show up in the search results and lead the searcher to your business website.

There are literally dozens of these types of optimizations that can be done in the code of your website to further bring relevance, authority and trust to your website and in turn to your business. Recently, the importance of having an SSL certificate has come into play. The SSL Cert is needed for the entire site not just a page or post.

Website Structure & User Experience

Having an up to date code base and content management system will help your website management team use modern standards and best practices. This will make it easier for them to follow your SEO Teams direction and engineer a website that will produce your company’s intended out come.

It is imperative in 2018 that a business have a “mobile first” AMP compliant website, as well as, a mobile compatible website working together. Google has made it clear that they have moved to a mobile phone first search engine. Accelerated Mobile Pages (AMP) should not be an after thought. “More than half of all web traffic comes from smart phones and tablets”, says Google.

User experience can be summed up easily. Make it easy for your consumers and visitors to understand your content and easily navigate your website on all screens. That includes phone, tablet, laptop and desk top.

How Long Does it Take to Perform On Page SEO?

The time it takes to implement on page search optimization will depend on several conditions.

  1. The size of your website.
  2. The amount of factors that need attention.
  3. The type of website you currently have.
  4. The content management system and code of your site.
  5. The type of content on your site.

A five page local services type website could take a day or 3 weeks depending on the “conditions” of the website. If the images need updating and the text descriptions need a major overhaul or the base code is outdated it will take longer than a website that is in better shape.

An ecommerce site has many more moving parts than a local business website. If the e-com website has 20 pages or 200 pages it will make a big difference in the time of completion.

We have a page that breaks down some of the on page optimization tasks and lists the 15 most common SEO issues that we see happening that applies to most types of websites.

Our On Page Project Based Strategy

We do not use a one size fits all model when we approach a website project that needs on page search engine optimization. Just like there are different types of websites there are dozens of different tactics that can have a potential positive influence on your website.

However, tactics do not equate a strategy. The strategy dictates the tactics.

For communication purposes we use an acronym to explain our optimization practices. How we choose the proper tactics or options that have the highest probability of success is based on this acronym.

The Acronym is DA3F

DEFINE – We need to define exactly what the desired outcome is. Some of that will be dictated by modern web standards and best practices. And, the rest will be defined by the clients needs, goals and budget.

ANALYSE – In this phase we break down exactly what needs to change or be updated and pick what tactics will be a part of the overall strategy.

FIND – We find each and every area that can be optimized.

FIX – Based on analysis and client budget, we fix issues starting with the areas that have the biggest return.

FINISH – This is easy. We execute the necessary tactics based on the over all strategy to achieve the desired outcome.

Having a proven, structured system to operate in gives our clientele an unfair advantage.

First off, a strategy without parameters and structure will not have a very good chance of providing consistent measurable results.

Secondly, our proven structured system offers an easy barometer for clients to measure the return on there investment and gauge there budget appropriately.

If you are interested in having a conversation about getting your business found by the folks that you want to find it, you are welcome to call us Tool Free: 1-800-585-5201  

Thank you for your time, Joseph

https requires an SSL Cert

Does Our Site Need a SSL Cert?

How do I know if Our Website Needs a SSL Cert?

https requires an SSL Cert

https Protocol Requires an SSL Certificate

There has been a lot of talk over the years in the Marketing and SEO community about the advantages of having a SSL Certification for a business website. There have been many unsubstantiated claims that a SSL Cert would help a website’s ranking. In general, that has never been true until now.

Recently, Google said that their Chrome browser would start to warn users that visit a website that doesn’t have a SSL Cert, that the website is “not safe and do not input any personal information on it”.

If you answer yes to any one of these 5 questions then you need an SSL certification for your business or company website. *The Authority and Trust Benefits far out way the temporary inconvenience.

  1. Do we ever intend on accepting money through our site?
  2. Will we ever ask our visitors for any type on personal information ex. email?
  3. Will we ever implement a sign in policy ex. username and password?
  4. Do we want to make our website more secure for our users in general?
  5. Do we want to make our site harder for 3rd party bad guys to manipulate?

If your business website is currently doing or will be doing any of the above 5 items, then your business website needs a SSL Certification. If you plan to accept money in any way through your website, then having an SSL Certification is a must. If for example, you know that your website will only be “blogging” about assorted topics, then a SSL cert is not mandatory.

Even if you are asking your website visitors for a first name and email to sign up for a newsletter, it’s a very good idea to get a SSL Cert now.

Why is a SSL So Important Today?

As of 9-1-2017 Google has made it clear that all non-SSL sites will show a “not secure” notice to your site visitors if you don’t have a SSL Cert. Regardless of what type of website your company is currently using. SSL means Secured Socket Layer. What it does and proves is more important than what it all means.

A trusted SSL Provider and a proper SSL Certificate work together. They create a secure connection between a consumer’s browser and website and an Authentication that your business is “your business” not an imposter bad guy.

Increase the Authority and Trust of Your Brand

Having your site set up with a SSL will boost the Trust and Authority of your website and Brand in 5 very important ways.

  1. The trust and authority of your site will increase. The search engine computers will see your site favorably having a boost in SEO value.
  2. Your visitors will feel more secure on your site. They will not leave because of a “Not Secure” warning.
  3. Your consumers will trust your site more. In turn, your brand will be trusted more.
  4. The more trusted your brand is, the more your consumers will see you as an authority.
  5. The more Authority and Trust your consumers have in your brand, the more they will buy and promote your product or service.

What Does a SSL Do?

The main reason websites use an SSL cert, is because they need to keep personal or sensitive information that is sent across the Internet encrypted. That means the information your visitors see and the information they give (like email sign up, credit card use) is through an encrypted connection between the visitor’s browser and your website.

When your business obtains an SSL certificate, another type of protection called a server certificate is also issued. This certificate acts as a mediator between browsers and SSL servers to show that the SSL certificate provider can be trusted.

That your business website is safe to use. Your business is verified authentic. Your consumers are guarded against impersonators and phishing scams. Your data and customers data is safe!

What Does an SSL Look Like?


https:// protocol served by SSL

Look in your browser address bar. If the website address starts with a https, then that site has a secured connection. If it starts with a http, then the site doesn’t have a secured connection or SSL Cert. Some web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured.

This means that they will trust your website more when they see these cues. Visitors will be more likely to buy services or products from you. Or, sign up to a newsletter. SSL providers will also give you a trust seal (if you want one) that may instill more trust in your consumers.

When Should You Get an SSL Certificate?

We strongly believe that you should get your site secured with a SSL Cert as soon as possible. Our experience has shown us repeatedly that most business owners Will NOT move fast in this direction. Unfortunately, for those business owners, they will fall behind.

Behind in consumer trust, authority and SEO rankings. That will show up in their bottom line. The companies and business owners that are proactive will see a boost in their online generated revenue. Maybe not immediately, but as the procrastinators fall further from ranking grace, the action takers will come out ahead.

Action taking business owners will always come out ahead of the pack if the actions go in the proper direction. Getting a SSL Cert. is the proper direction.

Take action  today.

Thank You for Reading,
Baffman Media