Companies That Use The Internet Need SEO
Even if your company is located in a smaller city like Trenton MI, doesn’t mean SEO won’t work for you and your business. Two of the most influential companies started in a garage. Apple and Amazon both got their start in garages. Having an optimized website is your first step to ensure that your phone will ring or clientele will visit your place of business. Phase two, is to invest in a proper search engine optimization campaign. Phase three, is to continue your company’s customer out reach with an authority brand building program. If you do, your message will be heard and your company will be easily found when your consumers need your goods or service most.
Great City of Trenton, Michigan
Website Optimizing Means ?
In laymen’s terms, all website optimization really means is to not confuse the search engines. Google, Bing and Yahoo are really smart at what they do. They gather and catalog data. And, they interpret a users search request and serve up what they think is the best possible answer. However, all of the search engines can get confused easily when they read what is on a website page and try to interpret what the text actually means or implies to the human reader. We need all our business data to be easily understood by search engine computers so our business is represented accurately and ranked properly.
Why Search Engine Optimization
One of the best examples of why the search engines want us to optimize our websites for search can be found at schema.org on their getting started with schema page. The example they use is the word “Avatar” and it being used on a website page. The search engines don’t know if the text “Avatar” is meant to refer to the hugely successful 3D movie, or if it refers to a type of profile picture commonly used in forums.
Your web pages have and underlying meaning that people can understand when they read the website pages. But search engines have a very limited understanding of what is being discussed on those pages. Google, Bing, Yahoo, Microsoft and Yandex sponsor Schema.org. So we know it is a crucial part of the “book of direction” for businesses and companies in Trenton that use websites to generate leads and revenue. This applies to Brick & Mortar Retail, Ecommerce, Agency, Service and Manufacturing Companies a like.
The absolute best way possible, with little exception, to be found and get your message (your offer) heard is to follow the directions that Google and the other search engines spell out is great detail. The hard part of that rather simple statement is the size of the “book” and the fast pace that changes are made to those directions. The solution is to hire an agency that specializes in SEO and Authority Brand Building.
In April 2017 Google released the “Fred” update to their search algorithm. Many professionals in the SEO community were panicking. Seeing devastation to their client website rankings. We did not. Our team and our circle of insiders knew it was coming. Why? We do not chase the Google Algorithm, we take our client websites to where the algorithm is going. We do this by continually testing and refining our process so we can anticipate the next logical improvements Google will make to the search algorithm.
How We Can Help You Succeed
Baffman Media is a full service SEO, website optimization and authority brand building agency. We have a dedicated team of professionals that are committed to creating a win, win, win situation. You win because your company will thrive. Your potential clientele wins because they will find your service or products easily when they need them most and we win for being the catalyst & solution to your income growth and market security.
Our 6 Step Program
We have spent thousands of man hours researching and developing our solution that helps businesses build marketing value into their digital properties. Our program has turned the expense of advertising into an investment into your company’s digital assets.
- Identify Keywords your consumers use to find the solution your business offers.
- Optimize your website for search engine computers.
- Optimize your website for your consumers.
- Optimize your social properties to represent your “Brand” and your “Consumers”.
- Connect with websites that align with your business.
- Review, refine and repeat as your business grows.
It All begins With Communication
We have a very thorough pre-onboarding process that starts with getting to know each other. What your goals are and how you have tried to reach them. We want to know what has worked to move you closer to your vision of success and what has failed you. We need to analyze all of your digital properties before we can engineer your solution.
Many of the core elements will be the same for most companies and businesses. Like schema mark up and meta data frameworks, but, no two solutions are carried out the same way. You can read more about our SEO here. However, you are welcome to get started right now by heading to our Discovery Page and answer a few questions before we speak on the phone about your situation.
We are looking forward to hearing from you.
Call us toll free at 1-800-585-5201